It happens all the time- we goof up in our businesses. I’m late getting copy to someone for a promotion, you’re late getting your newsletter out, a client languishes because you haven’t returned a phone call.
There’s no need to fall on your sword in abject humiliation, begging forgiveness. Sometimes, you can just have fun with it.
I just received the latest from Jane Carroll- Her Bertha eZine invariably makes me smile. Here was her introduction to her newsletter:
Whew! I just brought in the last box from the former house. All that’s left is to leave it nice and clean. It has been a long hot week…moving day was about 100 degrees! But we did it…and I’m loving the new space…even if the boxes aren’t unpacked.
Bertha spends most of her time on the sun porch…yeah…it’s pink with green accents just for her! I’d say it is my favorite…but honestly…I love every room! I can tell it’s a good move.
…
So here’s why the newsletter is a bit late…I had it all ready and the cat ate it…or I had it almost ready and forgot to save it and the website logged me out and I lost it…you get to choose!
Have a great week!
Jane
The last time you goofed up in your business, were you able to bring lightness to the situation? How do you handle mess-ups?
Mark,
How fun to find myself the topic of discussion! But the cat really did eat my newsletter…honest!
I love your newsletter and blog…I always learn something in such a delightful way!
Jane
Thanks, Jane! What you wrote was so perfect, I couldn’t help but talk about it. Keep bringing it to us!
Nice spin. It’s so much easier for everyone involved when the cards are on the table (“I goofed” or “stuff happens”)and the attitude is sincere but lighthearted.
A little humor and a little “I’m a real, live human being” attitude (what’s that called, authenticity?) go a long way. Especially in a newsletter.
I know more than a few people who wallow in guilt over the late newsletters they haven’t written. And then — vicious cycle — the people waiting for news from you pick up on something being off, and you’re even less inclined to put yourself out there.
You’re absolutely right about this being the best model: honest, sincere, real, and not afraid to be a little silly.
Thanks, Havi. Isn’t though? So much more fun. I don’t think there’s anyone who can’t relate to making a mistake. When we make light of ourselves, it creates space for others to be human, too.