A Happy Chanukah Ham

by Mark
December 5th, 2007
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I laughed out loud when I read Robert Gorell’s post at Grok.com. Basically, a gourmet food store, Balducci’s had this special on display:
Hanukkah ham at Balducci's.

Hmmm… Someone totally missed the boat. It’s a big fat dumb mistake here in the US, and yet, in a multi-cultural world, where we all have global reach, how easy is it to make potentially big gaffes?

With the world so flat these days, it seems we’re expected to know a lot about a lot of different things, or risk alienating or disconnecting from our customers/clients.

We want our clients to feel seen, we want to bring in the details, and yet… it’s a lot of details.

Have you seen any gaffes? Committed any you’d care to admit to?

Posted in: 3 Journeys of Marketing, Mistakes

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