We currently have no teleclass scheduled. Check out our home study version available now.
Articles are a proven way to grow your business. Whether you publish them on blogs, to an ezine list, or in newsletters or magazines, articles build your reputation, your credibility, and build trusting relationships with your readers… which all translates into more clients.
And yet many articles are boring, irrelevant, or ignored. Even if you don’t have an MFA in creative writing (I don’t), or aren’t a Pullitzer prize-winning journalist (I’m not), can you learn to write articles that get read, remembered, and recommended- so that your business grows?
Do you want to
jump right to the price?
This HomeStudy Course will give you the tools, strategies, and insight you need to:
• Break writer’s block around writing articles, so you no longer waste time staring at an empty screen.
• Feel connected to your heart and your best clients so you know what you write isn’t boring, or mushy.
• Consistently create powerful content that helps you to start to build your own body of work, even forming the basis of a book.
• Have people notice you purely on the strength of your content, volunteering to promote your business without you even asking.
If your heart is resonating with this just scroll to the bottom to reserve your spot.
Wondering what Heart of Business is all about?
You might want to check out the free workbook.
What clients say about Heart of Business programs:
“I was pushing myself really hard to make sure I provided value through my writing.”
“Before starting the course, I would wrack my brain for article ideas. I didn?t feel like anything would easily flow from me. I enjoy writing, but I was pushing myself really hard to make sure I provided value through my writing.
“The course renewed my creativity! I was able to look at my business, my clients, my work and see new possibilities for topics to write on.
“It also helped me simplify my process and helped me see that my articles don?t have to include everything but the kitchen sink to be effective.
“I don’t have to push! You gave us such a great formula, and such a simple process. My articles have been flowing from me much easier, and I can really see how they will genuinely help my audience.
“Now I don?t stress over what to write, how to write, whether or not I?m reaching people, whether or not people will ‘get it.’ And, I have more than enough inspiration ? I get renewed inspiration every single day.”
Jenn Givler
www.CreateAThrivingBusiness.com
“I’ve been freelance writing for years, but was stymied by writing my own newsletter.”
“I’ve been freelance writing for years, but was stymied by writing my own newsletter — it’s been languishing on the ‘to do list’ for years. I was beginning to think I’d never get it together.
“But at the end of the course, I have the bones for three articles that will only take a short time to flesh out. My newsletter will soon become a reality!
“What I appreciate most about this course is that it’s a system with a heart. I love that now I can take any topic that’s important to my audience and turn it into an article using the process that you taught us, which retains my style and personality.
“If you’ve been wanting to write articles, blog posts or a newsletter, but don’t know how to get started, this course will give you the tools you need!”
Shannon Wilkinson,
www.shannonwilkinson.com
“Right after we started the class, one of my article headlines got twice as many responses as earlier headlines!”
“I loved the structure of the five elements and having something to follow and to sink my teeth into. I was able to immediately apply each element to the articles that I’m writing now, and watched my articles become more purposeful and depthful as a result!
“I really benefitted from the hands-on examples. I got ‘in the bones’ understanding of the important article elements from hearing specific people work through examples. It’s easier to write my articles now because I don’t have to wonder about what needs to be included or if I’m truly making it juicy and relevant for the reader.
“Right after we started the class, one of my article headlines got twice as many responses as earlier headlines!
“This course was very valuable and supportive- especially if you’re new to article-writing.”
Lisa Hunter,
www.extraordinarywomenthrive.com
“When I came to Mark, my 8-year-old business was feeling stagnant and in need of a re-start. Using his approach, I learned to step into vulnerability and authenticity to create a powerful message, and Mark taught me to stay in my heart and take care of myself.
“As a result, even though my revenue has increased by 170% in the past eight months, I’m in no danger of burn-out. Mark’s support is profoundly thorough — he combines delicious spiritual connection with the most practical, down-to-earth guidance. That guidance has helped me write and speak in an authentic, compelling way, my e-zine to grow by 25% over the past two months, and I’m getting standing ovations at my keynote talks.
“I thought I’d have to run myself ragged to earn this much money… But I don’t…I get to be 100% myself!”
Michele Lisenbury Christensen
www.successandspirit.com
Because of the strong response to this course, it sold out very quickly, we are considering making it into a homestudy course. If you would be interested in a homestudy version, fill out the form at the end of the page.
UPDATE May 30, 8:30am: Someone had to reluctantly withdraw, so there is one spot open, first-come, first-served. And, that person will still get the early-bird price, because of the circumstances.
Update May 30, 9am pacific: The spot has been taken. Sorry! It went quickly…
Ready to stop staring at a blank screen, and finally write heart-centered, authentic articles that also have some -oomph- to them?
(Is there a consistent way to quickly and easily write powerful articles for your blog or newsletter that people actually read and that generate business?)
Everyone tells you to write a newsletter or a blog to build your list. And they tell you to write authentically, they tell you to write from the heart, and they tell you to write with passion, and they tell you to write educationally, and they tell you and tell you…
But do ‘they’ ever tell you how to write?
I’ve noticed that many business owners feel really stuck around even getting started writing. And those who do write, often struggle with writing on a consistent schedule.
Is anybody there… there… there…?
Even if you jump the hurdles of writing, and write regularly, are people responding to what you write? Are they linking to your articles, passing them on to friends and organizations, and spontaneously publishing them to lists with thousands of readers?
If not, you may be wondering how in the heck to breathe life into your article writing. If you are wondering, then I invite you to join me.
Introducing:
Heart-Centered Article Writing
In 4 sessions, taking the mystery out of writing articles consistently that get read, remembered, and recommended, without losing your authenticity.
This course will teach you how to put an engaging, powerful article together quickly and consistently, without losing your true voice.
The results that are possible with Heart-Centered Article Writing:
- Start writing more often and more easily, so you consistently write powerful articles- even on a weekly basis.
- Shrink the time you need to write an article from days and weeks down to an hour or less.
- Create an archive of powerful, clear content that will increase your ability to promote yourself.
- Build relationships with your readers as they read everything you write.
- Actually enjoy writing through understanding how writing works.
Yup. It’s all possible.
And it’s not just about articles.
When I say “articles” you may be thinking of a newspaper, or a newsletter. But, the truth is that the elements I’m teaching in this class apply whether you are writing for a blog, an ezine, a print publication, or even for audio podcasts or video. But, how is that possible?
It’s possible because this course teaches the core of good educational storytelling. No matter what medium or channel you are putting your teaching out through- written, audio, video, or in-person, these elements shine through and make what you’re doing more powerful, inspiring, and memorable.
What the course covers.
We’ll cover four major areas.
#1 Focus.
One of the biggest problems with most articles is a lack of focus- in other words, trying to stuff a 300-page book into 500 words or less. I’ll show you how to focus in a way that doesn’t feel like putting on pants that are two sizes two small. Instead, as you understand how to focus, you’ll feel naturally spacious, easy, and creative.
#2 Depth.
The last thing anyone wants to read is another shallow Top Ten list. By bringing depth to your article, without getting mushy or losing focus, you can inspire people and touch their hearts in ways that will have them reaching for more.
#3 Drama.
People love stories. Understanding how to identify drama and how best to use metaphors means that your articles come alive in a way that 99% of the writing out there just doesn’t. There’s an art to spotting engaging drama, and I’ll show you how to do it.
#4 The Art of Writing.
Okay, you’ve got focus, depth, and drama- where to from there? How does it all hang together? I’ll show you three very specific writing techniques (and probably some extras) that will help to bring all these different pieces together into a coherent whole. And I’ll include an additional trick I use in order to break writer’s block.
Focus + Depth + Drama + Art = Articles that carry your business.
When these four pieces come together, suddenly you aren’t starting at a blank screen. Instead, it becomes easy and inspiring to write articles. And, people start responding to you, and wanting to pass your articles along, bringing referals and customers.
Your number-one priority is delivering high quality help to your customers.
When your offers are of the highest quality, and show the deepest caring, you create raving fans, repeat customers, referrals, evangelists, etc.
Yet, if you are spending hours on the phone trying to give someone a taste of what you do so they’ll trust you enough to purchase, you can end up exhausted and your business doesn’t grow.
How many creative projects in your business are awaiting your attention right now? (Not to mention family or recreational/rejuvenation time.)
It just may be time to let your articles do a good chunk of this work for you.
How the class works, in three parts.
There are three components to the class: group meetings, homework assignments, and the buddy system.
Four ninety-minute teleclasses.
A total of 24 spots available.
Thursdays, 10am-11:30am pacific
June 5, 12, 19, 26
We meet on the phone, by teleconference, these four times. Class time will be a combination of me teaching, working with examples, and Q&A. And, you don’t need any special equipment- just a phone, and the ability to call a number in the U.S. Participants will be responsible for long-distance charges.
The Buddy System
Value: $immeasurable
Writing can be a lonely job, and just sitting and thinking and writing can be exhausting and frustrating. You will be paired up with others during the class to help jump-start your creativity, break your isolation, and create accountability and movement forward, from a compassionate place. Every class I teach, people tell me things like, “The way you have the buddy system is brilliant, Mark. I couldn’t have had all of these breakthroughs without it.”
The Assignments and examples
Value: This is where you get the work done
Each class will have an assignment to complete at least one day prior to the next class, to be turned in to me. Then, I will select a few to work with during the next call as examples. Everyone will learn by seeing how the course content is applied directly, and those chosen will get direct editing and support for their work. Between the third and the final class, your assignment will be to take the elements you’ve created, and put them together to create your article.
There are a few bonuses I’ve put together, because I think they’ll help you apply what you learn and get the results you want.
Bonus: Class recordings, mp3 or CDs mailed to you.
Value: $262
Many of the concepts I’ll be presenting will be new to you, or new perspectives on old things, and it may take hearing them more than once for them to really sink in. And, of course life can intervene, and occasionally you need to miss a class. With the recordings, the class lasts forever, and you’ll never miss it.
Bonus: The class notes.
Value: $250
I love writing, and so how could I teach a course about writing without writing about it? There will be a workbook that comes along with the course, that includes examples, and spells the teaching points out really clearly.
Are you ready to start letting your articles move your business forward?
| Regular | Premium | |
| The class itself. Four 90-minute sessions by phone, June 5, 12, 19, & 26, 2008. |
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| The buddy system, for accountability, creativity, and support. |
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| Bonus: Class notes in PDF. |
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| Bonus: Audio recordings of the class, your choice: mp3s or CDs mailed to you. |
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Regular Price
(After May 15) |
$330 | $350 |
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Early bird price
(through May 15) |
$300 | $320 |
| Because of the strong response to this course, we are considering making it into a homestudy course. If you would be interested in a homestudy version, fill out the form below, so we can consider it. | Sold out. | Sold out. |
Note: Registration for this course is available only for owners of Unveiling the Heart of Your Business and/or Heart-Centered Websites. You don’t have to have completed either book, you just have to own one of them.
We currently have no teleclass scheduled.
Check out our home study version available now.
Is one of the 24 spots yours?
If this class resonates for you, if your heart and your business are saying ‘This seems like it could really help,’ go ahead and register.
I love teaching this material, and I’m really looking forward to getting this course to you.