Not too long ago, I received an email from a business owner who was very unhappy about expensive marketing that wasn’t producing results.
Her email went something like this:
“I’m a distributor for an exclusive skincare line and sell my products directly to customers. I recently paid several hundred dollars to place a small ad in an [...]

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Introduction: Saga of the Sea Monkeys
When I was about 10-years old, I really wanted a cat. My mom, however, was opposed to this idea. In her opinion cats (and dogs) were bringers of dirt and chaos into a home she tried so hard to keep clean and orderly.
The exceptions to my mom’s rule were things [...]

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A few years ago, I met with a talented author to discuss opportunities for bringing her work to a broader audience.
I felt sure that I could help her repackage her work into smaller, “bite-sized” pieces; ideal for blogging and social media.
During lunch, while I was talking away about my ideas, I happened to glance at [...]

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There was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner lied in acquiring more skills and information.
How about you? Do you believe your success is based on what you know and what you can do?
If you’re pretty sure that you’ll take [...]

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Although uncertainty is inherent in marketing because we can’t perfectly predict how people will respond, there are things you can do to improve the odds of getting good results. The successful marketers know it’s about putting your offer out there and improving it based on feedback; sometimes two or three times.

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I often have conversations with clients that go something like this:
Me: You have a good, clear definition of who you help and how you help them and a good offer. Time to start getting your message in front of prospective customers.
Client: Great! OK! So I’m going to start sending a monthly ezine.
Me: Good idea.
Client: [...]

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If you’re a small business owner you don’t need to be up on the newest and coolest marketing activities around. You just need to make sure you have activities for these four marketing elements.

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