Author Archive

About Mark

Mark Silver founded and heads up the team here at HoB. Business tenderizer and Sufi spiritual nut, he wants us all to live the truth that every act of business can be an act of love (and still be effective.) Oh, and don't get too serious about it.

Give Coaching to More Than the 1%

Posted in 3 Journeys of Marketing.

This is a guest post by Sarah Yost and is a part of the Do No Financial Harm discussion. Life coaching is expensive. And it changes lives. I’ve seen people lose weight peacefully, resolve decades old resentments, become better parents, partners, creators. My clients have finished important projects, learned to trust their own wisdom, became [...]

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Holiday Cheer from Heart of Business

Posted in Personal.

With the winter holidays coming up rapidly, Hanukah, Solstice, Christmas, Kwanzaa, and of course, Festivus, we wanted to share our holidays with you. Here are three sweet, quick visits with part of the Heart of Business team.

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Review: The Synergist by Les McKeown

Posted in 3 Journeys of Marketing.

I need to start with a disclaimer. If it weren’t against my religion, I would worship Les Mckeown and the wisdom he carries about start ups and business. And he should, after being involved with 42 start-ups, and having worked with uncounted other businesses in all stages of development. I read his first book, Predictable [...]

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Stop Doing “Internet” Marketing

Posted in 3 Journeys of Marketing.

When my grandfather died a month shy of his 99th birthday, The Washington Post ran advertising in his obituary. That’s because some of the ads he created for the family retail store were bold and controversial, and they memorialized him with a few of them. He had blazed a path forward based on his convictions. [...]

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How to Avoid Overmarketing The Wrong People

Posted in 3 Journeys of Marketing.

Every year around this time the mail gets heavier and more challenging to bring in. You know what I’m talking about. Catalogs. Just because we bought something from a New England clothing retailer a few times, doesn’t mean we want to see a catalog every week between Thanksgiving and December 26. I like hearing from [...]

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5 Ways To Scale Without Scaling

Posted in 3 Journeys of Marketing.

This is a guest post by Chris Johnson, co-founder of Simplifilm.com. Chris’s company makes clear, short, effective videos to explain what can be complicated products. They have seen stunning success and meteoric growth over the last year and a half. They are on track to having an incredibly busy, overflowing 2012, and yet he keeps [...]

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The Do No Financial Harm Round-Up

Posted in 3 Journeys of Marketing.

Two posts from me, five guest posts, and over 230 comments later, not to mention the folks inspired enough to take the conversation to their own blogs, apparently this topic is something you care about. Here’s the round-up. First I posted Is It Possible to Do Financial Harm to a Client?, with 150 comments. The [...]

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The Do No Financial Harm Pledge

Posted in 3 Journeys of Marketing.

This pledge came out of a conversation that started here, continued here and here. As an ethical, heart-centered, business owner, I commit myself and anyone else on my team to the following principles:   1. To care for my clients’ financial well-being, which includes: When interviewing potential clients, asking them both about their ability to [...]

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Compassion In All Directions

Posted in Sacred Selling.

This is a guest post by Andrea J. Lee in the Do No Financial Harm series. Andrea is a leader at the intersection of coaching and small business. She’s contributed to numerous coaching associations and organizations, both public and private, since 2001, and plays an active role in shaping the programs of other coaching leaders internationally. [...]

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Why I Won’t Take the “Do No Financial Harm” Pledge

Posted in Sacred Selling.

This is a guest post by Grace Judson in response to the Do No Financial Harm topic. Grace creates content that connects for her clients, helping them develop powerful messages by understanding their clients’ experiences and the language they use to describe that experience.  Her most recent offering is a free e-course called 12 Ways to [...]

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