Entries Tagged as '3 Journeys of Marketing'

Does This Heart of Money Thing Really Work?

July 21st, 2009 by Mark · 17 Comments

Starting in June, 2009, dozens of people took what was, I believe, the 24th time we’ve led the Heart of Money Transformational Journey.
There’s already a whole shebang of a sales page that explains the details. I just wanted to put this post up so that folks who are in the Heart of Money, or who [...]

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Tags: 3 Journeys of Marketing · Promotions

Getting Comments on Your Blog

July 14th, 2009 by Mark · 29 Comments

A while ago our blog was in the same boat as many other blogger’s–posts, but no comments. If you look back at 2006 and into 2007, nada. No one responding, it seemed.
I’m thinking about this, because the wonderful Corrina Gordon-Barnes wrote in (by email, not in a comment ) with this question:
Amazing Mark… A [...]

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Tags: 3 Journeys of Marketing · Social Media

How Many People Do You Really Need to Reach?

June 30th, 2009 by Mark · 12 Comments

In my recent journeys on Twitter I’ve seen the extremes from “Get 20,000 followers in 30 days” to “it doesn’t matter how many people you have, what matters is the quality of the connection.”
No, I don’t want to sleazily grab 20,000 people on Twitter, my blog, or email list. Yet it’s totally untrue that numbers [...]

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Tags: 3 Journeys of Marketing · Momentum

Cool Kids, Nerds, and Content-Driven Momentum

June 23rd, 2009 by Mark · 5 Comments

“So what was the leap you made, Mark, from having a just-okay private practice to really experiencing momentum?”
Kate Williams, my collaboratrix at Heart of Business, had put the question to me. She had admitted that although she had years of experience in small business, and although she had helped a university bookstore quadruple sales, she [...]

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Tags: 3 Journeys of Marketing · Making a Difference · Momentum

This Week Only: Twenty for the price of One

June 22nd, 2009 by Mark · 2 Comments

The Ultimate Entrepreneur Toolkit- Featuring Creating Heart-Centered Websites.
Good morning, and happy Monday: I’ve got some good news for you, but you might find it annoying.
The good news is that we’ve decided to participate in one of those promotions, where twenty people chip in a product, and it all gets sold for the price of one. [...]

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Tags: 3 Journeys of Marketing · Promotions

Don't Spend Ten Years Avoiding Who? Who? What?

June 16th, 2009 by Mark · 51 Comments

You fall in love with something that has changed your life. That’s totally normal, and definitely worth celebrating. And guess what? You are uniquely suited to get it out to others. So you take the training, cross your fingers, and pump out a website.
Ta-da! You’re in business!
And you write articles, and blog, and network all [...]

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Tags: 3 Journeys of Marketing · Personal

Is Opt-In an Evil Gimmick?

May 22nd, 2009 by Mark · 12 Comments

In a post yesterday someone I respect highly, Chris Guillebeau wrote an engaging, passionate post on Why People Hate Marketers. In it, he laid out a whole bunch of things about marketing that I totally agree with: marketing is about trust and building relationships. That using scarcity marketing to push people and manipulate them doesn’t [...]

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Tags: 3 Journeys of Marketing · Infrastructure & Systems · Sales & Conversion