A Little Secret to Connecting Using the Written Word
Many business gurus like to talk about “voice” and “branding.” As in “Get your voice out there, or I’ll be branding you with my boot.” Well, maybe that’s not quite how I’d ice the cake, but expressing yourself in an authentic way through your writing means that people will be more likely to connect with […]
Does This Heart of Money Thing Really Work?
We’ve taught the Heart of Money Transformational Journey well over 25 times in the past decade or more to thousands of people. Plus, many more have taken the home study version. There’s already a whole shebang of a sales page that explains the details (see links above). I just wanted to put this post up […]
Getting Comments on Your Blog
A while ago our blog was in the same boat as many other blogger’s–posts, but no comments. If you look back at 2006 and into 2007, nada. No one responding, it seemed. I’m thinking about this, because the wonderful Corrina Gordon-Barnes wrote in (by email, not in a comment :)) with this question: Amazing Mark… […]
How Many People Do You Really Need to Reach?
In my recent journeys on Twitter I’ve seen the extremes from “Get 20,000 followers in 30 days” to “it doesn’t matter how many people you have, what matters is the quality of the connection.” No, I don’t want to sleazily grab 20,000 people on Twitter, my blog, or email list. Yet it’s totally untrue that […]
Cool Kids, Nerds, and Content-Driven Momentum
“So what was the leap you made, Mark, from having a just-okay private practice to really experiencing momentum?” Kate Williams, my collaboratrix at Heart of Business, had put the question to me. She had admitted that although she had years of experience in small business, and although she had helped a university bookstore quadruple sales, […]
This Week Only: Twenty for the price of One
The Ultimate Entrepreneur Toolkit– Featuring Creating Heart-Centered Websites. Good morning, and happy Monday: I’ve got some good news for you, but you might find it annoying. The good news is that we’ve decided to participate in one of those promotions, where twenty people chip in a product, and it all gets sold for the price […]
Is Opt-In an Evil Gimmick?
In a post yesterday someone I respect highly, Chris Guillebeau wrote an engaging, passionate post on Why People Hate Marketers. In it, he laid out a whole bunch of things about marketing that I totally agree with: marketing is about trust and building relationships. That using scarcity marketing to push people and manipulate them doesn’t […]
The 7 Necessaries for Filling a Course
One of the members of The Business Oasis was having trouble filling a course and had listed a number of bonuses and other types of things she tried at the last minute to bring up the numbers, without much success. Here’s my reply to her, outlining the seven necessary parts to filling a course. I’ve […]
Escape from Cubicle Nation by my friend Pam Slim
I connected with Pam Slim first through Havi Brooks, and then through getting to know her on Twitter. And, we seemed to hit it off, and so she was kind enough to include me on a list of people to receive a copy of her book to review, Escape from Cubicle Nation–From Corporate Prisoner to […]
Do You Really Need to Offer a Free Download?
People have told you (maybe even me) that it’s really helpful (critical, let’s say) to have a way to keep in touch with folks–blog, email newsletter, something. So, chomp chomp, you bite the bullet and decide to get it going. But you haven’t quite started it yet. And another week goes by. And another month. […]