If you’re in the process of creating your marketing message, chances are you’re either avoiding working on it, or you’re caught in the endless cycle of tweaking to get the words exactly right. Painful.
Of course, there is one step beyond this, where you get up the courage to test it out on others. You call [...]

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About fifteen months ago my one-year old baby yoga practice came to an abrupt end when our twin sons arrived on the scene. More than a year later, it’s time to start figuring out how to get back into it.
The class I was in before isn’t available because the teachers left town, and that time [...]

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If you’re a small business owner you don’t need to be up on the newest and coolest marketing activities around. You just need to make sure you have activities for these four marketing elements.

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Marketing for small service businesses sucks because it’s challenging for owners to explain why their services are so valuable. Instead, use concrete examples in the customer’s own words from the customer’s perspective to explain who you work with and the problems you solve. Add use customer success stories to help prospects understand why your customers love working with you.

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I typically write a lot more about the “human side of marketing,” because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions.
And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for [...]

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