“We don’t have enough new people coming to our clinic. I know I just need to get out there… but I just freeze up. What do I do? Where do I go?”
One of our clients said this to me recently, repeating one of the most common and obvious bits of useless business advice given: just [...]

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Back in 2002, we really stretched financially to get into our house here in Portland, and it’s been a huge blessing for us.
However, it ain’t perfect. Built in 1908, there are a number of things that could be more comfortable. Larger closets, cabinets with drawers that open easily. A non-rubble-filled driveway.
You see, we have a [...]

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At 1:10 p.m. I’m standing in line at the post office. I know it’s 1:10 p.m. because my iPhone prayer app lets loose with a resounding call announcing the time for the midday prayer. The three other people in the post office avoid looking at me. Or maybe it doesn’t bother them.
I carry the awareness [...]

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“You aren’t helping anyone by leaving money on the table. That means you’re missing getting your message out or that you aren’t making a fair value for your work.” That’s a quote from Lee Stranahan within a comment he left on the Productive Flourishing blog.
As someone who grew up in punk rock culture, I [...]

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Although uncertainty is inherent in marketing because we can’t perfectly predict how people will respond, there are things you can do to improve the odds of getting good results. The successful marketers know it’s about putting your offer out there and improving it based on feedback; sometimes two or three times.

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You’ve got something fantastic that you do, and you want to reach a lot of people with it. And why not? Reaching a lot of people means that your great thing helps more people. It also means that you probably will end up with more clients.
Of course, you may not. There are lots of people [...]

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If you’re in the process of creating your marketing message, chances are you’re either avoiding working on it, or you’re caught in the endless cycle of tweaking to get the words exactly right. Painful.
Of course, there is one step beyond this, where you get up the courage to test it out on others. You call [...]

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