Not too long ago, I received an email from a business owner who was very unhappy about expensive marketing that wasn’t producing results.
Her email went something like this:
“I’m a distributor for an exclusive skincare line and sell my products directly to customers. I recently paid several hundred dollars to place a small ad in an [...]

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Introduction: Saga of the Sea Monkeys
When I was about 10-years old, I really wanted a cat. My mom, however, was opposed to this idea. In her opinion cats (and dogs) were bringers of dirt and chaos into a home she tried so hard to keep clean and orderly.
The exceptions to my mom’s rule were things [...]

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A few years ago, I met with a talented author to discuss opportunities for bringing her work to a broader audience.
I felt sure that I could help her repackage her work into smaller, “bite-sized” pieces; ideal for blogging and social media.
During lunch, while I was talking away about my ideas, I happened to glance at [...]

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Introduction: Our Next Course is “Momentum”
Before I get into the article below, I want to remind you that you can now read the full details and register for our next course. “Momentum” is just about that—what do you need to have in place for your business to carry you, instead of starting from scratch every [...]

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There was a time, not so long ago, when I believed with all my heart that the key to being a successful business owner lied in acquiring more skills and information.
How about you? Do you believe your success is based on what you know and what you can do?
If you’re pretty sure that you’ll take [...]

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As I write this the temperature here in Portland is heating up fast. It is skyrocketing toward the upper 90s. With the sweltering heat, my 6-year-old daughter, Sierra, is ready to make a difference and potentially a profit from the baking sun.
Sierra shared with me that she’s ready to open a lemonade stand. She plans [...]

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Mailing printed newsletters are in. Then they’re out. Cold calls in, then they’re out. Email newsletters (ezines) are in. Then ezines are out. MySpace is in. Then MySpace is out. Cell phone ads, Facebook, twitter, blogs are in until…
In the realm of communication the pace of change is incredibly rapid and increasing in speed. Each [...]

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