Entries Tagged as 'Creating Offers'

Smoothing Cash Flow When Your Business Is Small or New

November 24th, 2009 by Mark · 4 Comments

Intro: Happy U.S. Thanksgiving
This article was actually first published back in June of last year. My family is on vacation, first visiting the birth parents of our adopted twin boys, and then off to my sister’s where our larger family goes every year to celebrate Thanksgiving.
In preparing to be out of town for that long [...]

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Tags: Business Relationships · Creating Offers · Money & Pricing

How Numbers Matter in Marketing

November 19th, 2009 by Judy Murdoch · 3 Comments

I typically write a lot more about the “human side of marketing,” because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions.
And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for [...]

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Tags: 3 Journeys of Marketing · Creating Offers · Infrastructure & Systems