So you struggle over getting all the details just right, like pricing and timing, and all the other features included in your offers so your best clients will buy from you. So why aren’t they buying?
It’s because all of those details are actually the least important part of a purchasing choice.
One common misconception says that [...]
Entries Tagged as 'Featured'
Why Clients Don't Buy–The Hierarchy of Choice
Tags: 3 Journeys of Marketing · Featured · Sales & Conversion
How to Get Fear Off Your Business's Back
You want to know a secret? My clients and class participants all trust me to hold confidentiality with the most intimate details of their business, but I’m going to go public with one detail I know. I’m going to tell you the straight-up fact, the one that no one tells anyone else.
They all get scared. [...]
Tags: Featured · Mistakes · Spiritual Connection · Wing Stretching
The Wackiness of Resonant Pricing
Havi today posted about resonant pricing, and how she had adapted our Your Right Price exercise to her and Naomi’s own ends. It’s an amazing little exercise, and in the spirit of generosity, I thought I’d post the pdf for anyone to download.
Your Right Price pdf.
The design of the pdf is a few years old- [...]
Tags: Featured · Money & Pricing · Sales & Conversion · Spiritual Connection · Wing Stretching
Where Discipline Counts the Most
Monday was the start of Ramadan, which means that for anyone who observes this Islamic month of fasting, there’s no food, water, gossip or sex between sunup and sundown. Most spiritual paths have something similar, whether it’s a month, a week, a day, or some other ascetic practice.
Have you fasted before? If you haven’t, let [...]
Tags: Featured · Infrastructure & Systems · Making a Difference · Spiritual Connection · Wing Stretching
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