Entries Tagged as 'Featured'

Why Clients Don't Buy–The Hierarchy of Choice

October 1st, 2008 by Mark · 6 Comments

So you struggle over getting all the details just right, like pricing and timing, and all the other features included in your offers so your best clients will buy from you. So why aren’t they buying?
It’s because all of those details are actually the least important part of a purchasing choice.
One common misconception says that [...]

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Tags: 3 Journeys of Marketing · Featured · Sales & Conversion

How to Get Fear Off Your Business's Back

September 11th, 2008 by Mark · 16 Comments

You want to know a secret? My clients and class participants all trust me to hold confidentiality with the most intimate details of their business, but I’m going to go public with one detail I know. I’m going to tell you the straight-up fact, the one that no one tells anyone else.
They all get scared. [...]

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Tags: Featured · Mistakes · Spiritual Connection · Wing Stretching

The Wackiness of Resonant Pricing

September 5th, 2008 by Mark · 12 Comments

Havi today posted about resonant pricing, and how she had adapted our Your Right Price exercise to her and Naomi’s own ends. It’s an amazing little exercise, and in the spirit of generosity, I thought I’d post the pdf for anyone to download.
Your Right Price pdf.
The design of the pdf is a few years old- [...]

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Tags: Featured · Money & Pricing · Sales & Conversion · Spiritual Connection · Wing Stretching

Where Discipline Counts the Most

September 2nd, 2008 by Mark · 10 Comments

Monday was the start of Ramadan, which means that for anyone who observes this Islamic month of fasting, there’s no food, water, gossip or sex between sunup and sundown. Most spiritual paths have something similar, whether it’s a month, a week, a day, or some other ascetic practice.
Have you fasted before? If you haven’t, let [...]

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Tags: Featured · Infrastructure & Systems · Making a Difference · Spiritual Connection · Wing Stretching