Entries Tagged as 'FreeMarketing'

The Healing Power of Marketing

August 13th, 2006 by Mark · No Comments

I was waiting for the tapioca pudding. In the same way many of us wait for customers.
We were having a great conversation with some friends over for dinner, but I have to admit, I was a little distracted, thinking about the tapioca pudding we were going to be having for dessert.
If this happens among friends, [...]

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Tags: 3 Journeys of Marketing · FreeMarketing

Is Your Answer to "What Do You Do?' Acting Like a Crazed Boy Scout?

August 13th, 2006 by Mark · No Comments

In the United States, the Boy Scouts of America have a reputation for helping little old ladies across the street. Isn’t that nice?
You would think so, but what if these strapping young men in blue uniforms were grabbing unsuspecting elderly women, and slinging them over their shoulders? Imagine thousands of our honored elders being bodily [...]

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Tags: 3 Journeys of Marketing · FreeMarketing

When Being Pushy Is the Best Thing to Do

August 13th, 2006 by Mark · No Comments

A couple of weeks ago I was furiously dumping baking soda into our oven, as a red hot spark travelled from the middle of the heating element towards the back wall. Luckily, between the baking soda, and just cooling down time after turning the oven off, it all stopped before disaster struck.
Once my wife and [...]

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Tags: 3 Journeys of Marketing · FreeMarketing

When Giving a FREE Sample Is Worse than Political Anarchy

August 13th, 2006 by Mark · 7 Comments

It seems like an obvious maneuver: give something away for free to draw more customers in. I see my favorite grocery store do it, and it works incredibly well- the store is mobbed, especially on Saturdays, when the samples are outrageous.
But, I’ve seen vendors in the store giving away free samples, but gain negligible results [...]

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Tags: 3 Journeys of Marketing · FreeMarketing

What You Need to Do to Avoid Burning Money on Advertising

August 12th, 2006 by Mark · 2 Comments

Advertising. Curse? Money hole? Or powerful venue?
It seems so obvious: where else, for a few hundred dollars, could you get in front of thousands of people? And it’s true that many of them are really wanting what you’re offering.
Unfortunately, the vast majority of advertising ends up being good to wrap fish in, and not much [...]

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Tags: 3 Journeys of Marketing · FreeMarketing

The 3 Things that Gandhi, Mandela, and MLK, Jr. Knew About Marketing

August 12th, 2006 by Mark · 2 Comments

Nelson Mandela is reported to have a presence that, when he walks into the room, you can just “feel it.” Gandhi and the Reverend Martin Luther King, Jr. had similar effects on people. All three of them were at the heart of great movements that helped millions of people, and their names are household words [...]

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Tags: 3 Journeys of Marketing · FreeMarketing