Several times recently I’ve heard or read someone make a comment like, “I really need to learn business, beyond just being good at what I do.” And each time I think, “Oy! Allah…” like any good Jufi (Jewish Sufi) does when presented with the incomprehensible mysteries of life.
In this case, the incomprehensible mystery I was [...]
Entries Tagged as 'Infrastructure & Systems'
Beyond Being Really Good At What You Do
Tags: Infrastructure & Systems
When Business Gets in the Way of Doing What You Love
As Heart of Business has grown the last two, really three, years, I’ve been in an intensive learning curve transitioning from DIY solo practitioner to leader of a company. It’s been bumpy and incredibly gratifying.
A penny dropped recently, despite having heard it in different forms over and over again. The penny that dropped clarified that [...]
Tags: Infrastructure & Systems
Do You Really Need to Spend Big Bucks to Get the Attention of Search Engines?
Recently someone studying spirituality and money emailed me that she had found us through Google and was so moved by what she found here that she bought our Heart of Money home study course.
There are many nice and wonderful things to say here, including how humbled I am when this kind of connection happens. But [...]
Tags: 3 Journeys of Marketing · Business Relationships · Infrastructure & Systems
How Numbers Matter in Marketing
I typically write a lot more about the “human side of marketing,” because I think topics like trust, sincerity, and emotions get overlooked in most marketing advice discussions.
And no matter how clever your copy and fail safe your system, neglect trust building and you will have to work twice as hard at your marketing for [...]
Tags: 3 Journeys of Marketing · Creating Offers · Infrastructure & Systems
When Does Perfectionism Matter?
There is a LOT to do in a new business. And if you want to make a living sooner than later, you kinda have to do it quickly. I don’t want to panic anyone, or get you thinking that you’ve got to outrun your heart. That said, there is a time to get yer rear [...]
Tags: Infrastructure & Systems
Canceling and Giving Back All of Their Money
If I have a trigger in my personality, it’s around integrity. I mean, most human beings have a thing about integrity and being honest, which is why I don’t worry about having generous refund policies and such, but I really get triggered.
Triggered as in watching and squirming when in one of those silly comedies where [...]
Tags: Infrastructure & Systems · Spiritual Connection
Introductions… and Is It Worth Selling?
We have two newish members on our team. I say “newish” because they have both been around for awhile and I’ve been awkwardly remiss in not introducing them to you sooner.
The first is Trisha Cupra, who I’ve known for years, despite our being on opposite sides of the world. If you’ve been around for a [...]
Tags: 3 Journeys of Marketing · Business Relationships · Infrastructure & Systems · Sales & Conversion
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