Momentum Six Week Course: Half full and the early-bird deadline is this Friday.
In 1987, I was bicycling out to the tip of Cape Cod with my friend Chris. We had decided to make it a two day ride out, and then take the ferry back to Boston. Somewhere along the way my tire went flat.
Chris, [...]
Entries Tagged as 'Momentum'
The Flat Bicycle Tire and the Broken Metaphor
Tags: Momentum · Promotions
Video! 70%!
After writing an article about making peace with 70%, and then having the wonderful Corrina Gordon-Barnes start with her video debut, I’ve finally been shamed enough to break through my own perfectionist issues and do a video. Crazy.
So, without further ado, here’s my first public attempt at a Heart of Business video. Be gentle. I [...]
Tags: Health · Momentum · Spiritual Connection
Another Way to Fill a Class
What? Teaching Sells sold out in 12 hours? (Or was it six hours?) Either way, they sold out three quarters of a million dollars in products in less than a day?
Makes you wonder… How do “they” do that?
Earlier this year in my article, “7 Necessaries for Filling a Course“, under the subhead “Allowing More Time [...]
Tags: 3 Journeys of Marketing · Momentum · Sales & Conversion
About the Business Growth Process
So you read about some way to develop your business, or you take a class, or just have a great conversation with someone who knows what they’re talking about. Then you do something amazing: you actually try to implement what you’ve learned.
And it plops. Fails. Doesn’t look like it did in the cookbook. The waves [...]
Tags: 3 Journeys of Marketing · Mistakes · Momentum
How a Bigger Small Business Avoids Overwhelm
I have something to confess: Heart of Business is a bigger business. It’s still teeny-weeny compared to the Big Guys. Even an average “small” business, like my family’s business was, does a few million dollars a year.
However, when I think about where we were, actually I was, a few years back, that place many who [...]
Tags: Business Relationships · Employees · Infrastructure & Systems · Leadership · Momentum · Wing Stretching
How Many People Do You Really Need to Reach?
In my recent journeys on Twitter I’ve seen the extremes from “Get 20,000 followers in 30 days” to “it doesn’t matter how many people you have, what matters is the quality of the connection.”
No, I don’t want to sleazily grab 20,000 people on Twitter, my blog, or email list. Yet it’s totally untrue that numbers [...]
Tags: 3 Journeys of Marketing · Momentum
Cool Kids, Nerds, and Content-Driven Momentum
“So what was the leap you made, Mark, from having a just-okay private practice to really experiencing momentum?”
Kate Williams, my collaboratrix at Heart of Business, had put the question to me. She had admitted that although she had years of experience in small business, and although she had helped a university bookstore quadruple sales, she [...]
Tags: 3 Journeys of Marketing · Making a Difference · Momentum
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