What? Teaching Sells sold out in 12 hours? (Or was it six hours?) Either way, they sold out three quarters of a million dollars in products in less than a day?
Makes you wonder… How do “they” do that?
Earlier this year in my article, “7 Necessaries for Filling a Course“, under the subhead “Allowing More Time [...]
Entries Tagged as 'Momentum'
Another Way to Fill a Class
Tags: 3 Journeys of Marketing · Momentum · Sales & Conversion
About the Business Growth Process
So you read about some way to develop your business, or you take a class, or just have a great conversation with someone who knows what they’re talking about. Then you do something amazing: you actually try to implement what you’ve learned.
And it plops. Fails. Doesn’t look like it did in the cookbook. The waves [...]
Tags: 3 Journeys of Marketing · Mistakes · Momentum
How a Bigger Small Business Avoids Overwhelm
I have something to confess: Heart of Business is a bigger business. It’s still teeny-weeny compared to the Big Guys. Even an average “small” business, like my family’s business was, does a few million dollars a year.
However, when I think about where we were, actually I was, a few years back, that place many who [...]
Tags: Business Relationships · Employees · Infrastructure & Systems · Leadership · Momentum · Wing Stretching
How Many People Do You Really Need to Reach?
In my recent journeys on Twitter I’ve seen the extremes from “Get 20,000 followers in 30 days” to “it doesn’t matter how many people you have, what matters is the quality of the connection.”
No, I don’t want to sleazily grab 20,000 people on Twitter, my blog, or email list. Yet it’s totally untrue that numbers [...]
Tags: 3 Journeys of Marketing · Momentum
Cool Kids, Nerds, and Content-Driven Momentum
“So what was the leap you made, Mark, from having a just-okay private practice to really experiencing momentum?”
Kate Williams, my collaboratrix at Heart of Business, had put the question to me. She had admitted that although she had years of experience in small business, and although she had helped a university bookstore quadruple sales, she [...]
Tags: 3 Journeys of Marketing · Making a Difference · Momentum
How to Avoid the Funeral After a Big Breakthrough
Okay, forget all this organic growth stuff. Let’s say you hit the big time and suddenly dozens, hundreds, even [...]
Tags: Content Creation · Infrastructure & Systems · Momentum
The Two Easiest Steps to Repeat Clients
Okay, you’ve got two new clients signed up, whew! But then… a newish client completes. And then another one. You’re not ahead at all, you’re right where you started. Oy.
What a treadmill! If only clients would stick around for awhile, you could catch your breath and feel stable. Maybe you’d even work on developing your [...]
Tags: 3 Journeys of Marketing · Momentum · Sales & Conversion
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