Marketing to reweave a culture of care
Often business strategies are talked about separate from their impact on our lives and on the world around us. I was talking with my son recently about how I’ve driven in places where billboards were not allowed, and how relaxing it is not to be assaulted by constant commercial messages while one is traveling. Marketing […]
The anti-concision rant
Can we please let go of “concise” as a primary value in our businesses? Because of the ever-increasing speed of online connection, people have been convinced that they need to communicate everything important in 5 words, in 2 seconds, or you’re done. It’s not true. It’s not true. While it’s also not really effective to take on the […]
3 signs it’s worth it to improve your copywriting
We’re in the middle of a week of celebrating that we *finally* finished our Heart-Centered Copywriting Home Study, something we had intended to finish more than two years ago. What happened? Priorities, that’s what happened. It was very painful, but I kept telling Steve, and he kept telling me, “It’s not time. It’s not time.” […]
Video Challenge Day Five
It’s Monday, and Day Five of my two week video challenge. (If you want to read about it and see the first one, as well as a list of all the days, read/watch day one here.) Today the whole family slept late. The boys and my wife Holly didn’t wake up until almost 9am, and […]
Making a Living, Making Peace with 70 Percent
There’s an interesting dynamic that comes up with folks new to, or doing something new, in their business. The dynamic: you want the new thing to work, because, well, you want your business to work. So you move into action. When you are about to actually do something, the worry that it won’t work out […]
Are Your Words Just Going Out Into the Ether?
Someone emailed me… “I’m just starting out, and I’m ready to start writing a blog, newsletters, twitter, etc., etc. But I’m stuck. I know who I’m writing for in generic terms, but I can’t ‘feel’ them as individuals. I’m trying to write for a whole group of people when I’m naturally someone who works best […]
How to Avoid the Funeral After a Big Breakthrough
Okay, forget all this organic growth stuff. Let’s say you hit the big time and suddenly dozens, hundreds, even thousands of people are flooding toward your business. Exciting, isn’t it? Sure, exciting as a funeral. If Your Business Isn’t Ready, This Could Be The End It’s easy to want to hit it big. But the […]