Marketing to reweave a culture of care
Often business strategies are talked about separate from their impact on our lives and on the world around us. I was talking with my son recently about how I’ve driven in places where billboards were not allowed, and how relaxing it is not to be assaulted by constant commercial messages while one is traveling. Marketing […]
The predictable outcome that undermines getting clients
Before we get too far, I want to say that I recently appeared as a guest on The Coaching Show podcast. It was a fun time, and I really enjoyed how professional and prepared they were. He had even asked me for some prepared questions, like many interviewers do, and asked me NONE of them- […]
Why I Sometimes Just Stand There Not Saying Anything
Yesterday was day one of the Sacred Moment 2011 live seminar. I was going to write this last night, but after playing with my kids, eating dinner, and trying to find a little space to integrate after holding the space for around 40 people to do deep inner work around sales and business, I fell […]
The Two Real Reasons to Offer a Conditional Guarantee
If there’s anything that absolutely paralyzes someone new or struggling in business, it’s having to hand back money to someone who wants a refund, the money you’ve already spent on things like food and rent. Adding insult to injury, you’ve already given your absolute best to them, and they still want their money back. You […]
Why Going After Rich Clients Doesn’t Mean You’ll Make Money
From time to time a struggling client will say something like, “I want to go after wealthy (women, men, Martians), because they can afford to pay me.” Maybe you indulge in the same thoughts. I get it. You want to bring in clients more easily. You want to stop hearing people tell you, “Well, I […]
I’m Being Consistent: Now What?
Last week I talked about why I never hired that guy to patch my driveway: the main issue I was hammering was consistency in marketing and showing up. Show up consistently, I explained, and you’re going to have an easier time getting clients. I did have one caveat, though: “You may need to tweak your […]
How to Organize Sales Pages to Avoid Overwhelm
When considering whether to buy something online, readers don’t want to feel overwhelmed and flattened, or just plain bored, by too much copy. And as a business owner, you probably feel shy or nervous about giving too much. Yet, it’s been shown over and over again that for complex or significant purchases, you need to […]
Why Selling into a Crowd Can Feel So Gross
At the front of the room someone is doing their pitch. They’ve just spent 30-50 minutes on their topic of choice, and now they are selling their system or program from the stage. Some in the audience are swooning, credit cards out. Others are crestfallen, knowing they can’t buy in. Still others have a disgusted […]
Is the Sacred Moment Seminar Any Good?
It’s Friday morning- and today my intention is to ask folks who are in the live seminar to come here and share their experiences and what they’re learning. I have two intentions: one is to have you as a reader benefit from any insights they share. The second is that if you’ve been considering getting […]
Why People Disappear After They’ve Said Yes
It happens all the time. Someone says, yes, they want to work with you, and then, somehow, it doesn’t happen. Their payment never arrives, things seem to get strange, or sticky, or complicated. And it just never happens. Even after you’ve made a great heart connection and there’s been some real trust built, they still […]