Before I get into today’s article, just a quick reminder that today, at 1 p.m. Pacific Time, I’m hosting a no-cost call with Isabel Parlett, because she’s an absolute genius at messaging and you should know her. If you have a business, or do something, that is just plain hard to talk about, describe, or [...]

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When considering whether to buy something online, readers don’t want to feel overwhelmed and flattened, or just plain bored, by too much copy. And as a business owner, you probably feel shy or nervous about giving too much.
Yet, it’s been shown over and over again that for complex or significant purchases, you need to give [...]

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At the front of the room someone is doing their pitch. They’ve just spent 30-50 minutes on their topic of choice, and now they are selling their system or program from the stage.
Some in the audience are swooning, credit cards out. Others are crestfallen, knowing they can’t buy in. Still others have a disgusted look [...]

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It’s Friday morning- and today my intention is to ask folks who are in the live seminar to come here and share their experiences and what they’re learning.
I have two intentions: one is to have you as a reader benefit from any insights they share.
The second is that if you’ve been considering getting the home [...]

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You’ve got something fantastic that you do, and you want to reach a lot of people with it. And why not? Reaching a lot of people means that your great thing helps more people. It also means that you probably will end up with more clients.
Of course, you may not. There are lots of people [...]

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It happens all the time. Someone says, yes, they want to work with you, and then, somehow, it doesn’t happen. Their payment never arrives, things seem to get strange, or sticky, or complicated. And it just never happens.
Even after you’ve made a great heart connection and there’s been some real trust built, they still ding [...]

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When someone’s interested in an offer of yours and the two of you end up in a conversation, how do you stay connected to their heart and yours?
I was assisting in a class at the Sufi healing school I attended, watching a pair of students as one practiced connecting to the other in prelude to [...]

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