Entries Tagged as 'Sales & Conversion'

Why People Disappear After They’ve Said Yes

February 23rd, 2010 by Mark · 23 Comments

It happens all the time. Someone says, yes, they want to work with you, and then, somehow, it doesn’t happen. Their payment never arrives, things seem to get strange, or sticky, or complicated. And it just never happens.
Even after you’ve made a great heart connection and there’s been some real trust built, they still ding [...]

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Tags: Sales & Conversion

Some Serious Sufi Woo-Woo in Sales


February 16th, 2010 by Mark · 15 Comments

When someone’s interested in an offer of yours and the two of you end up in a conversation, how do you stay connected to their heart and yours?
I was assisting in a class at the Sufi healing school I attended, watching a pair of students as one practiced connecting to the other in prelude to [...]

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Tags: Business Relationships · Sales & Conversion

Showing Them the Door

January 8th, 2010 by Mark · 16 Comments

There she is, someone who has contacted you out of the blue, jazzed, excited, wanting to hire you. What do you do?

Say “Yes!” and take their money and get to work?
Say “No way, are you crazy, have you been stalking me?”
Say “Whoa, let’s slow it down a bit.”

In the early days of this business, when [...]

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Tags: Sales & Conversion

How to Persuade without Trying

January 4th, 2010 by Judy Murdoch · 8 Comments

Recently, the owner of a consulting practice contacted me. In the email, she said that she needed an easier, more predictable way to find ideal prospects. She had already tried a lot of different things but nothing worked.
So we set up a meeting so I could learn more about her situation and whether I could [...]

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Tags: Sales & Conversion

When People Love You But Aren't Buying

November 10th, 2009 by Mark · 12 Comments

Introduction: The Boys Turn One
Today, November 11, our twin boys turn one year old. <stunned silence> It’s hard to believe.
What’s not hard to believe is that I’m not really around Heart of Business much today. So if you send an email, or leave a comment on the blog, I so look forward to reading it [...]

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Tags: Business Relationships · Sales & Conversion

About Selling Too Much

October 7th, 2009 by Mark · 25 Comments

Confession time: we’ve been selling a lot recently. If you’ve been reading this newsletter over the last weeks, you may feel similarly to the reader who asked, “Can you tone it down a bit? Love your offers, but just a little less.” A few echoing sentiments have been less polite.
I wanted to let you [...]

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Tags: 3 Journeys of Marketing · Sales & Conversion

Introductions… and Is It Worth Selling?

September 22nd, 2009 by Mark · 8 Comments

We have two newish members on our team. I say “newish” because they have both been around for awhile and I’ve been awkwardly remiss in not introducing them to you sooner.
The first is Trisha Cupra, who I’ve known for years, despite our being on opposite sides of the world. If you’ve been around for a [...]

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Tags: 3 Journeys of Marketing · Business Relationships · Infrastructure & Systems · Sales & Conversion