Entries Tagged as 'Social Media'

Getting Comments on Your Blog

July 14th, 2009 by Mark · 29 Comments

A while ago our blog was in the same boat as many other blogger’s–posts, but no comments. If you look back at 2006 and into 2007, nada. No one responding, it seemed.
I’m thinking about this, because the wonderful Corrina Gordon-Barnes wrote in (by email, not in a comment ) with this question:
Amazing Mark… A [...]

[Read more →]

Tags: 3 Journeys of Marketing · Social Media

The Real Heart-Juice to Social Networking

April 2nd, 2009 by Mark · 13 Comments

It’s beyond passé to say that social networking is all the rage, and in fact I’ve written about it before (Does the Cutting Edge of Social Media Really Pay?). Things like Facebook, Twitter, and other on-line forums really *can* help your business.
You either already know this and are engaged with it and wondering “Huh? When [...]

[Read more →]

Tags: 3 Journeys of Marketing · Social Media

Should Your Business Be the Expert Or the Friend?

March 10th, 2009 by Mark · 12 Comments

Our online community, the Business Oasis, has been rife with some great debates recently. One centered on whether, when you write articles or blog posts, you should talk to your readers as a friend and peer, or as an “expert” speaking down from on high.
You can be a friend to people and share the vulnerability [...]

[Read more →]

Tags: 3 Journeys of Marketing · Infrastructure & Systems · Making a Difference · Social Media

Authenticity Is Not The Secret Ingredient

January 19th, 2009 by Mark · 11 Comments

In social media circles the big word is “authenticity.” Being authentic, being yourself. “Be yourself!” people scream. People moan. People cry. There’s a lot of people acting out their inner drama queen with all of this authenticity.
However, if you’ve noticed, it’s not strictly authenticity that works. In fact, lots of people can be themselves, and, [...]

[Read more →]

Tags: 3 Journeys of Marketing · Social Media