Comments on: How Many People Do You Really Need to Reach? http://www.heartofbusiness.com/how-many-to-reach/ When you want to make a difference, but need to make a profit. Fri, 30 Jul 2010 23:28:44 +0000 http://wordpress.org/?v=9527 hourly 1 By: Mark Silver http://www.heartofbusiness.com/how-many-to-reach/#comment-1327 Mark Silver Mon, 06 Jul 2009 13:02:56 +0000 http://www.heartofbusiness.com/?p=3195#comment-1327 @Lowell- Big questions you ask, my friend. The easiest one first: copyrighting articles is as easy as adding "©2009 Lowell Chodosh" to the end of your article. You may also consider checking out the <a href="http://creativecommons.org/">Creative Commons license</a> if you're interested in that approach. As for putting together an email list, there are two parts to that question. If you are looking on the technical side, we recommend <a href="http://www.aweber.com/?202227">Aweber Autoresponder</a> for who to use to actually hold your email list. If you're talking about how to gain subscribers, there are a lot of articles on how to write articles. <a href="http://www.heartofbusiness.com/writing-articles-that-get-read-remembered-and-recommended/">I have one right here.</a> Finally, about setting up the blog. Too much to try to explain right now, but I would send you to <a href="http://www.brightcoconut.com">Adam Kayce</a>, <a href="http://www.trishacupra.com">Trisha Cupra</a>, or to <a href="http://www.yourwebcoaches.com/">Wendy and Mynde.</a> They can definitely help. Hope all of that helps! Let me know if something is still puzzling you. @Lowell- Big questions you ask, my friend. The easiest one first: copyrighting articles is as easy as adding “©2009 Lowell Chodosh” to the end of your article. You may also consider checking out the Creative Commons license if you’re interested in that approach.

As for putting together an email list, there are two parts to that question. If you are looking on the technical side, we recommend Aweber Autoresponder for who to use to actually hold your email list. If you’re talking about how to gain subscribers, there are a lot of articles on how to write articles. I have one right here.

Finally, about setting up the blog. Too much to try to explain right now, but I would send you to Adam Kayce, Trisha Cupra, or to Wendy and Mynde. They can definitely help.

Hope all of that helps! Let me know if something is still puzzling you.

]]> By: Lowell Chodosh http://www.heartofbusiness.com/how-many-to-reach/#comment-1326 Lowell Chodosh Sat, 04 Jul 2009 03:48:44 +0000 http://www.heartofbusiness.com/?p=3195#comment-1326 How would I put together email lists to send out articles I've written or other information that might interest people? Also how do I set up blogs on my website to post articles and have people comment? Is there a way to copyright articles you've written for online posting? Is that necessary? How would I put together email lists to send out articles I’ve written or other information that might interest people? Also how do I set up blogs on my website to post articles and have people comment? Is there a way to copyright articles you’ve written for online posting? Is that necessary?

]]> By: Mark Silver http://www.heartofbusiness.com/how-many-to-reach/#comment-1325 Mark Silver Thu, 02 Jul 2009 12:52:29 +0000 http://www.heartofbusiness.com/?p=3195#comment-1325 @Sarah- Yes, I hate those fake, bloated ones. Especially early in the morning. Ugh. :) @Sue- You are so welcome! And I'm very glad that my response landed so well with you. If you have any questions, please ask! @Sarah- Yes, I hate those fake, bloated ones. Especially early in the morning. Ugh. :)

@Sue- You are so welcome! And I’m very glad that my response landed so well with you. If you have any questions, please ask!

]]> By: sueokieffe http://www.heartofbusiness.com/how-many-to-reach/#comment-1324 sueokieffe Thu, 02 Jul 2009 01:00:04 +0000 http://www.heartofbusiness.com/?p=3195#comment-1324 Mark, thank you for this article. It helps me put a lot in perspective. As an emerging mandala artist who understands the effect of her art on those who view it, trying to understand how to get to the numbers part and the heart part is still a little new to me. I hope that by following you articles I will continue to get a better understanding of the how process. I wrote to you back in May when you were first advertising your money group, telling you how much I wished I could do it but that I had just lost my job. I have never forgotten your kind response to my email and from this I have a learned a good lesson in the heart part of business. You are still on my want to do list of people I hope I have the good fortune to work with when I am living on more than unemployment and I know that day will come. Thank you for your wisdom and compassion. Now to check out those other articles. ~sueokieffe .-= sueokieffe´s last blog ..<a href="http://feedproxy.google.com/~r/SacredCircleMandalas/~3/FqmidB6fIsc/and-winner-is.html">AND THE WINNER IS...</a> =-. Mark, thank you for this article. It helps me put a lot in perspective. As an emerging mandala artist who understands the effect of her art on those who view it, trying to understand how to get to the numbers part and the heart part is still a little new to me. I hope that by following you articles I will continue to get a better understanding of the how process.
I wrote to you back in May when you were first advertising your money group, telling you how much I wished I could do it but that I had just lost my job. I have never forgotten your kind response to my email and from this I have a learned a good lesson in the heart part of business. You are still on my want to do list of people I hope I have the good fortune to work with when I am living on more than unemployment and I know that day will come. Thank you for your wisdom and compassion. Now to check out those other articles.
~sueokieffe
sueokieffe´s last blog ..AND THE WINNER IS…

]]> By: Sarah Bray http://www.heartofbusiness.com/how-many-to-reach/#comment-1323 Sarah Bray Wed, 01 Jul 2009 22:02:52 +0000 http://www.heartofbusiness.com/?p=3195#comment-1323 Love this. It's just so true, and the reason that real connections are so absolutely invaluable -- and fake, bloated ones are nearly useless. .-= Sarah Bray´s last blog ..<a href="http://www.sjoystudios.com/2009/07/01/the-art-of-the-voice-part-7-rebuild-your-ghost-town/">The Art of the Voice: Part 7 - Rebuild your ghost town</a> =-. Love this. It’s just so true, and the reason that real connections are so absolutely invaluable — and fake, bloated ones are nearly useless.
Sarah Bray´s last blog ..The Art of the Voice: Part 7 – Rebuild your ghost town

]]> By: Mark Silver http://www.heartofbusiness.com/how-many-to-reach/#comment-1322 Mark Silver Wed, 01 Jul 2009 17:48:52 +0000 http://www.heartofbusiness.com/?p=3195#comment-1322 @Jamie- Yes! Don't be afraid to misstep. If you do it with love, you can always clean up the mess. We made a big mistake with a customer, and through cleaning it up, she became a raving fan. Sometimes it's even better that way, although I wouldn't go around doing it on purpose. :) And, here's another little tidbit: <a href="http://www.heartofbusiness.com/following-up/">When Following Up Hurts You and Your Customer.</a> @Jamie- Yes! Don’t be afraid to misstep. If you do it with love, you can always clean up the mess. We made a big mistake with a customer, and through cleaning it up, she became a raving fan. Sometimes it’s even better that way, although I wouldn’t go around doing it on purpose. :)

And, here’s another little tidbit: When Following Up Hurts You and Your Customer.

]]> By: Jamie http://www.heartofbusiness.com/how-many-to-reach/#comment-1321 Jamie Wed, 01 Jul 2009 17:34:50 +0000 http://www.heartofbusiness.com/?p=3195#comment-1321 Gosh, Mark, thank you. I appreciate you sharing the additional resources and they were right on target. Your approach to sales is the only one that has ever made sense to me. "But, in the right moment, what I could use as a customer is for you to be a little more forward, willing to extend a hand and make it easier on me to get what I need." Yes, I so get that. And I want to be there. And in this dance, I think I have to be softer on myself and know that sometimes, I'm going to misstep or be awkward. At least I'll have done it with love. Thanks, Mark. <abbr><em>Jamie´s last blog post..<a href="http://jamieridler.blogspot.com/2007/06/welcome.html">Welcome....</a></em></abbr> Gosh, Mark, thank you. I appreciate you sharing the additional resources and they were right on target. Your approach to sales is the only one that has ever made sense to me.

“But, in the right moment, what I could use as a customer is for you to be a little more forward, willing to extend a hand and make it easier on me to get what I need.”

Yes, I so get that. And I want to be there. And in this dance, I think I have to be softer on myself and know that sometimes, I’m going to misstep or be awkward. At least I’ll have done it with love.

Thanks, Mark.

Jamie´s last blog post..Welcome….

]]> By: Mark Silver http://www.heartofbusiness.com/how-many-to-reach/#comment-1320 Mark Silver Wed, 01 Jul 2009 17:04:06 +0000 http://www.heartofbusiness.com/?p=3195#comment-1320 @Pauline- sprightly! Sprightly! I love it. :) I'm so glad it helped. @Judy- so true, that's why we do what we do. Gotta be both/and here. @Catherine- The heart stuff is more practical than we think, eh? Especially once we go to apply it. @Jamie- It's a great question, and I think this is where the power of what I call <a href="http://www.heartofbusiness.com/what-you-need-to-do-to-avoid-burning-money-on-advertising/">Second Journey Marketing</a> comes in. Every single time you put a communication out to your following- I don't mean an individual response, but to an email list or on your blog, you should have an invitation to an offer. Now, of course, we don't do this very well on the blog ourselves, but we're getting there. :) And we always do it in the emails we send it out. Not a pushy "buy it or you're doomed!" promotion, but just a gentle reminder that a next step is available. And, <a href="http://www.heartofbusiness.com/when-being-pushy-is-the-best-thing-to-do/">you may just need to be pushy.</a> Yah? Are you willing to be pushy, in a good way? How does that land with you? Or did that article not touch what you were asking? @Pauline- sprightly! Sprightly! I love it. :) I’m so glad it helped.

@Judy- so true, that’s why we do what we do. Gotta be both/and here.

@Catherine- The heart stuff is more practical than we think, eh? Especially once we go to apply it.

@Jamie- It’s a great question, and I think this is where the power of what I call Second Journey Marketing comes in.

Every single time you put a communication out to your following- I don’t mean an individual response, but to an email list or on your blog, you should have an invitation to an offer.

Now, of course, we don’t do this very well on the blog ourselves, but we’re getting there. :) And we always do it in the emails we send it out. Not a pushy “buy it or you’re doomed!” promotion, but just a gentle reminder that a next step is available.

And, you may just need to be pushy. Yah? Are you willing to be pushy, in a good way?

How does that land with you? Or did that article not touch what you were asking?

]]> By: Jamie http://www.heartofbusiness.com/how-many-to-reach/#comment-1319 Jamie Wed, 01 Jul 2009 15:54:17 +0000 http://www.heartofbusiness.com/?p=3195#comment-1319 Mark, as always, you leave me thinking and inspired. In my work as a coach, I see that potential clients can take a long time to step in and say yes. There's a real level of trust and connection that needs to be established. How do you think this impacts when/if you actively make an offer? If someone's around, checking you out, staying connected, do you wait, knowing they already know what you do and that you're available for them when they're ready, or do you make an invitation? I find that's a delicate interaction and would love to hear your thoughts. <abbr><em>Jamie´s last blog post..<a href="http://jamieridler.blogspot.com/2007/06/welcome.html">Welcome....</a></em></abbr> Mark, as always, you leave me thinking and inspired.

In my work as a coach, I see that potential clients can take a long time to step in and say yes. There’s a real level of trust and connection that needs to be established. How do you think this impacts when/if you actively make an offer? If someone’s around, checking you out, staying connected, do you wait, knowing they already know what you do and that you’re available for them when they’re ready, or do you make an invitation? I find that’s a delicate interaction and would love to hear your thoughts.

Jamie´s last blog post..Welcome….

]]> By: Catherine Cantieri, Sorted http://www.heartofbusiness.com/how-many-to-reach/#comment-1318 Catherine Cantieri, Sorted Wed, 01 Jul 2009 14:24:02 +0000 http://www.heartofbusiness.com/?p=3195#comment-1318 This is such a great post, Mark. I love how you combine the softer stuff, such as speaking from the heart, with the harder, numbers-based advice. This is such a great post, Mark. I love how you combine the softer stuff, such as speaking from the heart, with the harder, numbers-based advice.

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