Comments on: Luddite Offline Marketing http://www.heartofbusiness.com/luddite-offline-marketing/ When you want to make a difference, but need to make a profit. Thu, 09 Sep 2010 21:50:14 +0000 http://wordpress.org/?v=2005 hourly 1 By: Mark Silver http://www.heartofbusiness.com/luddite-offline-marketing/#comment-1029 Mark Silver Fri, 20 Mar 2009 18:11:32 +0000 http://www.heartofbusiness.com/?p=1780#comment-1029 I think that's a great idea. We've had printed versions of all of our products, and we've found, from anecdotal reports, that the products get USED a lot more than just the digital versions. Which makes a big difference in terms of them getting usefulness out of it. And then coming back for more. We charge extra for the physical versions with the products for which we offer the choice. I think that’s a great idea. We’ve had printed versions of all of our products, and we’ve found, from anecdotal reports, that the products get USED a lot more than just the digital versions. Which makes a big difference in terms of them getting usefulness out of it. And then coming back for more.

We charge extra for the physical versions with the products for which we offer the choice.

]]> By: JoVE http://www.heartofbusiness.com/luddite-offline-marketing/#comment-1028 JoVE Fri, 20 Mar 2009 15:24:43 +0000 http://www.heartofbusiness.com/?p=1780#comment-1028 Ah, but it occurred to me that I am doing another Luddite thing. On Charlie Gilkey's suggestion, I'm going to get printed copies of my e-books. Which sounds bizarre. But at least for the conference booth, I want something I can actually hand to people. They will be 8.5 x 5.5 coil bound. And I'll sell them for the same price as the e-version. If it have a bunch leftover, I'll probably make them available to purchase as print copies from the website but I don't know (yet) if I want to make that a regular offering. <abbr><em>JoVE´s last blog post..<a href="http://jovanevery.ca/2009/03/one-thing-at-a-time/">One thing at a time?</a></em></abbr> Ah, but it occurred to me that I am doing another Luddite thing. On Charlie Gilkey’s suggestion, I’m going to get printed copies of my e-books. Which sounds bizarre. But at least for the conference booth, I want something I can actually hand to people.

They will be 8.5 x 5.5 coil bound. And I’ll sell them for the same price as the e-version. If it have a bunch leftover, I’ll probably make them available to purchase as print copies from the website but I don’t know (yet) if I want to make that a regular offering.

JoVE´s last blog post..One thing at a time?

]]> By: Mark Silver http://www.heartofbusiness.com/luddite-offline-marketing/#comment-1027 Mark Silver Fri, 20 Mar 2009 15:03:37 +0000 http://www.heartofbusiness.com/?p=1780#comment-1027 @JoVE - I get it- it's a big step to provide a printed and mailed newsletter. I'm curious about how your booths and speaking turn out. I'm hoping you rock the house (like there can be any doubt?) @JoVE – I get it- it’s a big step to provide a printed and mailed newsletter. I’m curious about how your booths and speaking turn out. I’m hoping you rock the house (like there can be any doubt?)

]]> By: JoVE http://www.heartofbusiness.com/luddite-offline-marketing/#comment-1026 JoVE Fri, 20 Mar 2009 03:18:45 +0000 http://www.heartofbusiness.com/?p=1780#comment-1026 I'm doing a bit. My target market are academics and although they use the internet, I think a lot of them use it in limited ways. So I've offered an e-mail newsletter of the blog posts so they don't have to figure out about feed-readers. And I'm only updating the blog weekly because they get a lot of e-mail already. But I'm also going to a big conference. I'm speaking in a series called "Career Corner" which is a good fit for me. And I've booked a booth in the book fair (so called because most of the booths will be publishers). I'm going to see how that goes, but I am very optimistic that this will bring people in. I don't think I'll have to go so far as to provide non-electronic regular contact. These people all have e-mail. but it might be that they need to meet me in person first before they will go to the website or sign up for the newsletter. <abbr><em>JoVE´s last blog post..<a href="http://jovanevery.ca/2009/03/one-thing-at-a-time/">One thing at a time?</a></em></abbr> I’m doing a bit. My target market are academics and although they use the internet, I think a lot of them use it in limited ways. So I’ve offered an e-mail newsletter of the blog posts so they don’t have to figure out about feed-readers. And I’m only updating the blog weekly because they get a lot of e-mail already.

But I’m also going to a big conference. I’m speaking in a series called “Career Corner” which is a good fit for me. And I’ve booked a booth in the book fair (so called because most of the booths will be publishers). I’m going to see how that goes, but I am very optimistic that this will bring people in.

I don’t think I’ll have to go so far as to provide non-electronic regular contact. These people all have e-mail. but it might be that they need to meet me in person first before they will go to the website or sign up for the newsletter.

JoVE´s last blog post..One thing at a time?

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