If you are like most business owners,
attracting enough paying customers is your biggest challenge.
Marketing is what brings them to you. Call them customers, clients, patients, buyers, partners, whatever you like. What they all have in common is the fact that they have given you money in exchange for your product or service.
So where are they? For many people in business, marketing is a dirty word, something you have to do so you get to do what you love. It’s a painful duty that you either do reluctantly, ineffectively, or not at all.
I’ve done it all, too: 1000’s of cold calls, ineffectual flyers that bring one response, print ads that were like burning money. And yet, I couldn’t let it go.
Marketing is not about how you pull people in. It’s how you give to people. There is a way to make your marketing extremely effective and integrated into what you already love to do. What’s more, marketing is not just a veneer you put over your business, but it helps you to define your business with crystal clarity in ways that make your heart, and your customers, happy.
After studying, testing, and praying for years, I’ve found marketing structures and methods that feel very complete:
- Structures clear enough to follow, without being a cookie cutter.
- Methods full of integrity, that allow your heart to shine through.
- An approach to talking about your business that feels great to you and your customers, and does away with stage fright or tooting your own horn.
- And, they work! I’ve watched clients, including myself, skyrocket their business results.
Although marketing isn’t rocket science, it does take some applied learning and effort. It also takes healing some of the misapprehensions and judgments you have in your own heart. But once you’ve learned, and, in the process, healed, your business will fly.
Where to start:
1. Past issues of the Business Heart ezine:
I love marketing, and so I write about it frequently. Here are seven articles on marketing your business. Click the link and see how they land for you.
If you aren’t subscribed already, subscribe now and get the free workbook with it.
The free workbook, Getting to the Core of Your Business, has one of the most powerful foundational exercises for marketing in it: Unveiling Your Jewel™. And, it’s free.
Once you’ve subscribed, come back and read these past issues in the archives: Click here to go to the archives.
2. Unveiling the Heart of Your Business
Otherwise known as The Guidebook, this comprehensive volume walks you through the practical and heart-centered details of developing a small business. Everything from money, to marketing, to sales, to structure. And, it's much more than the Guidebook, it's a whole learning package. Click here for details.
3. Organic Business Development Program™
Sometimes you just need someone to roll up their sleeves and get down in the trenches with you. This individual program provides in-depth, one-on-one custom support from yours truly, to move you rapidly into effective marketing, and handles other issues in your business at the same time. Click here for details.
Surprising for me, marketing has become a passion of mine. I have come to love it, and to see a tremendous potential for good if it’s done in a heart-centered way. Choose one of the above options, and let me share with you all that I’ve learned so you, too, can have a business that attracts clients.
Need more help? Try money (healthy relationship to money and profits), or sales (the sacred moment in marketing when prospects turn into paying customers).