Marketing Just Isn't Sexy

by Mark
September 3rd, 2009
3 Comments

Here’s what came out of my heart this morning concerning the free teleclass and the Heart of Business Momentum Course we’re offering:

Having a full business in momentum is sexy. Having lots of money in the bank is is attractive. Feeling fulfilled and “in flow” is inspiring.

Marketing doesn’t seem to be any of those things. It can seem a lot more like drudgery, manipulation, and plastic surgery all wrapped up into one little package.

Of course, marketing is what helps your business access those other sexy things, like momentum, money, clients, and flow. But do you follow through consistently and effectively?

Why You (Probably) Don’t Follow Through

If you learn marketing in a way that has you feeling overwhelmed, exhausted, or thinking “okay, that’s a good idea, but ugh!” What’s that gonna do? Are you actually going to follow through for more than a day or a week?

Or, how about when it doesn’t work, won’t that just feed your beliefs about how miserable, hard and painful marketing is?

Yucko. Who would want to keep doing that?

Why Marketing Is So Painful

The big reason marketing tends to feel so burdensome is that it is given too much to do. Too much, too fast, and even to do things that aren’t even in the realm of marketing.

For instance, marketing should not:

  • Try to get people to buy directly.
  • Try to attract anyone in.
  • Try to move people in big jumps.

I’ve got something else in mind for us.

My Job September 8 and September 29

Here’s my job: to show you that marketing IS nourishing, inspiring and, yes, sexy. Here’s where I’m coming from:

  • -Marketing is the first and most consistent way your business can share love in the world.
  • -Marketing can be the start of a healing process, whether or not someone buys. Yes, I’ll say it again–marketing can actually be healing.
  • -Marketing, when done well, can nourish your heart and leave you inspired and connected.

I delivered very similar teachings around finances in the Heart of Money Transformational Journey through very specific exercises. Now I want you to get the same thing in this other very critical part of business- marketing and how to build momentum.

Over the past nine years Heart of Business has helped 1000’s of small business owners implement effective business strategies from an authentic sense of spiritual nourishment. Yum!

First No More Square Wheels no-cost call on September 8

On September 8, 1pm pacific I’ll lead a no-cost conference call. Yes, there will be a lot of content. And yes, I’ll be hoping to inspire you into taking the (very affordable) course.

More info and register here: No More Square Wheels no-cost teleclass.

Then, Sep 29, the Heart of Business Momentum

September 18 is the early-bird deadline, September 29 the course starts. Plus, there are limited seats. More information and you can sign up here:

The Heart of Business Momentum: Three Journeys to an Ongoing Flow of Clients and Money

Business and marketing has had such a huge impact on the world, and unfortunately, it’s mostly been a harmful impact these past couple of centuries.

I’m looking for as many people as possible to join me in bringing a sense of love and healing into the world of effective business.

Please ask any questions you may have.

3 Comments... Care To Join Us?

  • I’m so glad you are doing this. I won’t be able to attend, being a work day for me. I’m building my business on the side I do most of my work at night and on weekends.

    With that being said. I signed up. I know that I will learn a lot from the recording.
    Karl Staib – Work Happy Now´s last blog ..Hard Fun and Beautiful – Dragonflies Edition

  • Mark,

    I love this topic!

    I’m just finishing a seven-day contest at my blog, and several people said something to the effect that if they could share their message more easily and more joyfully they wouldn’t have to spend so much time marketing.

    Seems to me that we aren’t ever off the hook for marketing, but ideally, marketing becomes a joyful process of interaction where we get to share the concepts and ideas we are most passionate about, and in that way, as you say, be a gift of love in the world.

  • Mark Silver says:

    @Karl- I’m so glad you jumped in, even though you can’t make the calls. We’re doing everything we can to make sure that folks whose schedules conflict with the live calls still get a tremendous experience out of the course.

    @Isabel- Strange, why would you love this topic? ;-) I’m so glad you’re doing your work in the world- it’s wonderful to have such heart-centered colleagues out here. You rock.

  • [...] is a pain in the butt, but every business has to do it. Check out Mark’s post Marketing Just Isn’t Sexy at the Heart of Business. He has a new course coming out in a few days called The Heart of Business [...]

Leave a Reply

CommentLuv Enabled

Want an avatar? Get a gravatar!

If you have any trouble posting your comment, please drop us a line and we'll sort it out.