Do you run a small business and are really tired
of having money come in at a trickle?
By September, 2006, your faucet of paying clients can be flowing, without sacrificing your integrity.
Like the previous 10 calls, the last words Alice heard were, "I'll think about it." And then the dial tone. You see, she just hung up after one of her "follow-up" calls to someone who had seemed at least a little bit interested in her work.
She feels like she's fishing in an awfully small pond. She knows that there are plenty of fish in the ocean, but she usually sees small ones just nibbling around her hook. She lands enough new clients to keep food on the table, but the trickle isn't getting any bigger. And, she lives in fear of it finally just dying out altogether.
Alice has read marketing books. She's even taken a class or two. But nothing has really done the trick and turned the faucet all the way on. She doesn't want to go through another experience of a cheery marketer telling her to "just go out and do it," or a dry presentation of checklists that need to be covered. She knows that marketing has to do with turning on the faucet, but it's no fun to keep working on fixing the flow, because even when the steps seem clear, she feels blocked by vagueness.
Is Alice's story already depressingly familiar to you? You would like more than a trickle of business. But, no matter how you tug on the faucet, it doesn't seem to open. Where are your customers?
I used to have this same problem for years, through three separate businesses I ran. I struggled to get the faucet open, just like Alice, until I finally found what worked for me.
What worked? Three things, actually:
- Knowledge. I finally had to stop playing with piecemeal, and pick one marketing approach and system, one that really worked, and follow it 100%.
- Heart. I had so many fears and insecurities about myself, I needed compassion and yes, healing, to move through fears and doubts so I could be effective.
- Support. My do-it-yourself attitude was great for some things, but I eventually realized it was killing me in marketing, and I needed help from others to get over the hump.
Are you tired of going it alone? If you're spiritually-minded, want to make a difference, and need your marketing to be full of integrity and full of heart, then we're on the same page.
"I started my business five years ago and I don't think I've taken a full breath since ... until your workshop. Thank you!"
Sara, Walla Walla, Washington
Introducing Opening the Moneyflow:
Focus on Marketing
Six months of practical and heart-centered support
to open the faucet of paying customers wide open
This series was specifically designed with you in mind. The structure, the guidance, the information, and the healing is all aimed at one thing: showing you that you can turn on the money flow, without selling your heart.
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Are these results that you want?
- Crystal clarity so that you never again stumble in answering the question "What do you do?" Instead you'll answer in a way that easily attracts your best prospective clients or customers to you.
- Sustainable marketing systems that walk people toward you, from prospect to paying customer, leaving behind forever the uncomfortable "follow-up" calls.
- Your heart and creativity in reaching people, making it enjoyable for you, and rich and meaningful for your prospective paying clients.
- A winning website and other internet technologies. The internet is critical in opening the money flow, and I want to walk you through not only what makes an effective, profitable website, but also help you become comfortable with many of the easy-to-use technologies and internet tools that make marketing so simple.
- More customers and clients and more income. When your business is abundant, it's easier to feel ease in your heart and be generous in your interactions. It's my intention that you see great results before the course ends, and that you have the structures and support in place to continue producing and increasing those results over the months and years that follow.
"This December I've been incredibly busy, and will bill more than double what I've billed any previous December. I believe this is because a change in attitude on my part, stemming from my work with you, has allowed my relationships with clients to be easier and more natural. Yay!"
Susan Pomeroy, Richmond, CA
Why many marketing classes simply don't work
Your most critical task is to get super-crystal clear on your core marketing message. Once you get clear with this, everything else falls into place, kind of like falling off a log. Unfortunately, this is also the hardest task to complete solo- and stopping part-way through means that your marketing is doomed to muddy vagueness.
Like me, you probably have friends (or maybe even you), who have finished marketing classes or read marketing books without anything ever happening. You learned bunches, but still the whole class, as fun as it was, felt like money and time down the drain. Every time I see this happen, I feel deeply sad, simply because not enough attention was given to helping you feel the certainty of your core message deep in your bones, so you could stand behind it whole-heartedly.
I've found that the best way to get this bone-deep clarity takes more than a formula. It takes spiritual alignment, introspection, support from others, an understanding of the structures involved, and a real feeling of spaciousness.
So, that's what you get. I've designed this series to help you walk all the way through to this clarity in the first five weeks. This way, we spend the remaining months in implementation and fine-tuning, so you actually see more business come in.
Six Figure Case Study
A retail store client was spending $100,000+ on advertising each year, but despite decades of reputation, was slowly losing ground to big corporate box-store competition.
Through the creation of a solid Second Journey Marketing plan, I helped them trade in that 6-figure budget for the cost of an email account. Profitability went way up, they lost their worst customers, and gained more of their best. And, this approach has just gained them interest from a local television station that wants to give them free publicity
Immediate Results Case Study
A past participant in the Focus on Marketing™ class worked on one of the early homework assignments, getting clear on her Who and What. With support from the group, she not only got her message down, then followed through with the assignment to practice saying to the people she knew or came across. She then sent her check-in to the group:
"I shared my homework with several people outside of class. A friend asked me how much I would charge to help her. Another friend begged me to give her a price to come over and help her, too. Then someone called to ask me if I would coach someone else in this same area! This really works!" – Christine S., Virginia
- Getting clear on your core message. Many people stumble over the simple answer to "What do you do?" We'll help you hone in on a grounded, one-sentence message for your business that really opens the door for your best prospects.
- Creating a client-centered story. This story is what keeps the spotlight entirely on the person you are helping, which takes the pressure off you. It also, in combination with your Jewel, makes your business magnetic, and easy and obvious why people should buy from you.
- Unveiling Your Jewel. The unique jewel in your heart is a source of nourishment and strength for you in business. And, it is also the magnetic attractor that physically draws people towards you. Knowing your jewel will give you a source of internal strength and confidence, as well as clarity in finding your target market.
- Spiritual Alignment. The biggest and most magnetic attractor is a full and generous heart aligned in service. Your marketing structures support people finding your heart, but without spiritual alignment, it's all a shell. We will go deeply into how to stay nourished spiritually, so you can replace fear and anxiety with inspiration and strength.
- Sustainable marketing structures and methods. Once you have access to your jewel, and your message is clear, you discover sustainable, effective marketing strategies that fit you, and begin to put them into action.
- The answer to "What do you do?" Whether it's a networking meeting, a party, or just hanging out with a new friend, it's easy to stumble over the answer to this question. We'll support you in finding your own answer to this question in a natural, easy, conversational way, that is effective for your business, and doesn't sound like some slick marketing message.
- Listening to your heart and your business. If you are self-employed, you probably end up ignoring the best two partners you have: your heart and your business! If you know how to listen to these two, they will tell you what you need to know. Then your success unfolds organically, without having to push the river.
- Web sites that work, and other tools and technologies. Having a web site is mandatory in today's marketplace - and it helps make your business much easier. Unfortunately the internet is filled with beautiful, fun, artful websites that do absolutely nothing in terms of attracting customers and moving business forward. And, the website isn't the whole story- there are several other necessary tools that work in conjunction with your website to create truly powerful marketing structures. I want you to understand and be comfortable with how to use them for the benefit of your business.
- Getting it done. This is not a theory class. In addition to loads of information, you will receive the heart-centered support that Heart of Business is known for, that will help you actually get the right things done in an inspired way, and help you clear and heal any emotional or spiritual issues that are keeping you from creating and implementing great marketing.
What we'll cover so you can open the money flow:
"As I talked with people, I used elements of my CFS (Customer-Focused Story), leading off with my 'I help...' The results were astounding!
"I've always stumbled as I've tried to explain what I do. As rough as my CFS is, people got it! And, what's even more amazing is they wanted to work with me! Not 'sorta', but genuine enthusiasm."
Dale Gillilan, Washington
"You did it, Mark, and I didn't think you ever could. I now love and understand marketing, and I'm confident and clear.And, I'm booked well into next year." Daniel Stone, Maryland
"Your fine guidance and gentle, honoring facilitation... has truly saved my business... the store's income, and mine besides, has increased quite a bit, my heart is continually fueled by the love andjoy, and we are having tremendous fun!"
Eden Clearbrook, Point Reyes, California
What's so different about this class?
If you've ever read a book or taken a workshop on marketing, and haven't follow through despite your best intentions, then you already know what's wrong.
Everyone knows what steps you should take, but no one tells you how to handle it when you are overwhelmed, stuck, or resistant. There are a 1001 books out there telling you what to do, but few if any provide how to ease through resistance without running roughshod over your heart and ethics.
That's where the strength of this class kicks in. Far more than methods, even far beyond simple support and accountability, the transformational aspect appears when you realize that you are being healed of misconceptions, beliefs and patterns that have blocked you from being successful in your marketing. The forward movement in your marketing and business happens when your heart finally feels full, and you have fuel to run on.
You already have the seeds of success within you. In most cases, you just need some internal fine-tuning, and some concrete skills and knowledge to help those seeds bloom.
I have spent years accumulating information on marketing from the best people in the field. This course is going to take the best nuggets, and weave them together to help you create marketing that is both effective and healing.
This course is absolutely unique, because the Heart of Business approach is unique- topflight marketing information that is informed by more than 1500 years of Sufi spiritual tradition. You might call it "enlightened marketing."
"Working with you has helped me put my true self in an arena of business that I never felt comfortable in before.I am no longer stuck and my private practice and teaching is now flourishing."
Eva Marie Peler, California
"I feel like I've already gotten more than my money's worth, just after the first class!" – Kathy M, Washington
Okay, so here is what you get with this program:
- 15 two-hour teleconference calls in six months.
Two choices: Tuesdays, 2pm-4pm pacific or
Wednesday, 10am-noon pacific.
First, the five-week intensive on your core marketing message: runs mid-April through mid-May.
Next, the sustainable twice-monthly sessions to build your marketing structures, and implement your plan:
May - Customer Focused Story
June- Second Journey Marketing Plan- turning prospects into customers
July- Web site and other technologies
August- First Journey Marketing Plan- turning strangers into prospects.
September- Fine tuning, and putting continuing support in place.
I structured the class so that we would have an initial five week intensive to really solidify your spiritual alignment in marketing, clear and heal fears, frustrations and emotional reactions to marketing, and to get crystal clear on your target market and very basic core message, your Who and your What.
After the initial intensive, the group sessions will be approximately every other week, giving you plenty of time to work on longer marketing pieces and structures, without feeling overwhelmed by the class. - CD/mp3 recordings of each class.
30 hours of recordings. Value: $450
A few days after each class, you will receive two CDs in the mail, the live recording of each group session. This way, you never have to miss, and you can listen in as many times as you want. I will also be making mp3s available for those who prefer to download them.
Did I answer a question that isn't covered in the book? You'll have it. Did another participant give you the perfect marketing phrase, but no one wrote it down? You'll have it. - Partnered exercises between the group calls.
Value: What would the other participants ordinarily charge you on an hourly basis for help? Some past participants have had hourly rates over $300 (and $300 x 15 = $4500).
But we'll be conservative, and rate the whole thing at $1500.00
While group sessions and online feedback are really powerful, they aren't enough. You need one-on-one support for compassionate, accountable support to actually get things done. I will partner you with other participants to get that one-on-one support.
Through the BusinessHeart™ approach that I've been perfecting for years, every participant becomes a skilled coach/guide/support person to help you powerfully on both an emotional level, and on a practical, applied level. You don't get just a class, you get an entire supportive community. - A private online discussion forum.
Value: $100
As you begin to create your marketing materials and structures, you will be wanting a lot of feedback and editing. Rather than filling your inbox with a flood of emails from the group, we'll use a powerful online discussion forum that keeps posts grouped by subject, with easy-access archives, and lots of opportunity for detailed feedback and editing. - In-depth feedback and editing from me on your marketing.
Value: $500-$1000
A client who was a best-selling author in her field told me, "I love your coaching- it's meant everything. But, even more than that has been your editing. Your editing has enabled me to get published in trade magazines all over my country."
Just by being in this course, you'll get my in-depth feedback on your writing. - Premium Bonus #1: Sacred Sales audio program.
Value: $59
It's one thing to bring more potential customers close, but it's the sales conversation that keeps you from hearing that 'I'll think about it' over and over again. By choosing the premium option of the class, you'll get this two-CD audio program that takes you through the basics of what it takes to have a successful, heart-centered sales conversation with a prospective client, including the all-important prior-to-the-conversation preparation. - Premium Bonus #2: Website Secrets.
Value: $79
Websites have become an absolute necessity for every business. Yet most websites do absolutely nothing in terms of money flow. Wouldn't you like to have not only a template, but an understanding of which pages you need, which pages you don't need, and how to write the content so it actually gains you business? That's what Website Secrets does. - Premium Bonus #3: Heart of Money Transformational Journey 8-CD set
Value: $299
Marketing may be the biggest issue business owners face. But money is the biggest issue business owners don't face. The exercises in this class will help you finally feel comfortable with receiving money, as well as the practical steps you need to take to have healthy finances. Do these exercises, and you'll avoid the 'earn more- spend more' syndrome, so you really can get ahead.
"The ways that I have changed because of this class have meant $4000 to me in the last 12 weeks." Edie, Boston, Massachusets, Heart of Money participant
You can attend either
Tuesdays, 2pm pacific:
April 11, 18, 25, May 2, 9, 23
June 6, 20, 27, July 18
Aug 1, 15, 29, Sept 12, 26
or Wednesdays, 10am pacific:
April 12, 19, 26, May 3, 10, 24
June 7, 21, July 5, 19
Aug 2, 16, 30, Sept 13, 27
| What's Included | Core Class |
Premium |
| 15 strongly facilitated 2-hour classes. Value: $1500 You can attend either Tuesdays, 2pm pacific: or Wednesdays, 10am pacific: |
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| Recordings of class- CD and/or mp3. Never miss a class! Value: $450 | |
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| Partnered exercises between classes. Value: $1500 | |
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| Online discussion forum. Value: $100 | |
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| In-depth editing from yours truly. Value: $500-$1000 | |
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| Sacred Sales Audio Program. Value: $59. | |
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| Website Secrets. Value: $79. | |
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| Heart of Money Transformational Journey 8-CD set. Value: $299. | |
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| Regular Price (after March 24) (Paid per month for six months.) |
at $249/mo |
at $279/mo |
| Discount Price (If registered by March 24 - save $180!) (Paid per month for six months.) |
$1314 total at $219/mo |
$1494 total at $249/mo |
Note: Unveiling the Heart of Your Business is required. The book is the basis for the class, and you can buy it by clicking the link above. |
"I used to be in the seminar business, and I've seen hundreds of seminars given by the top people in the field. Your workshop is the best of all of them. Thank you!"
Ric Goodman, El Cajon, California
Best Yet- An 80% Total Guarantee (80%?)
It's very important to me that this class helps you get where you want to go. You can decide, for any reason, up to six months after the end of the class in September that the class didn't work for you and you want a refund. But, there are some conditions
And the 80%? The class works, but only if you attend and follow-through. If you complete 80% of the class: attend 12 out of the 15 classes, show up for 12 out of the 15 partner exercises, and complete 80% of the assignments, and you are still unhappy with the results, then I'll be happy to refund anything you paid towards this course.
Launch your marketing into enjoyable effectiveness and start to bring in all the business you can handle. Fill out the application below, and you'll be blasting off with us shortly.
best to you, and your business,
Mark Silver
"I can't begin to thank you enough for your support through my dark night of the soul. My business has been so much more fun and at least 3 times more profitable by putting love first. I would like to continue working with you because your work is so valuable to me." Terri C, Washington
Thank you! Once you send it in, I will be contacting you shortly.