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Are people interested in what you’re offering, but when you talk to them, very few of them are saying “Yes”?

Is it possible to talk to potential clients in your integrity, and still have more of them say ‘Yes, I’m ready to work with you now’?

It can be a really uncomfortable situation. Someone contacted you about what you do, and they’re interested. You have a great conversation with them for 30 minutes. But, when it comes down to -the moment- things get… you know… whonky.

‘Whonky’ as in you gulp and stutter when you have to name your price. Or, they say ‘But I saw someone else offering the same service for much less than that.’

The worst is when they tell you, ‘I’ll think about it.’ And then they never return your voice mails after that…

Why are so few saying “Yes, let’s get started now.”?

There is a surprising amount of intimacy and vulnerability present when someone needs help. Given half a chance, most people will avoid this vulnerability… and miss out on the help as well.

These conversations are sacred. Someone is deciding they are going to receive what you are offering, and give to you as well. This is a sacred moment of connection. Because of this, you need your heart to be fully present.

But for the conversation to end in a ‘Yes’ without manipulation or struggle, you need more than just your heart.

What really makes a sales conversation work.

After struggling through thousands of cold calls with less than a .1% success rate, and now finding that over 90% of the interested people I talk to say ‘yes’ to an offer, I’ve discovered what works:

1. Preparation.
   Your clients are expecting a lot from you, and the sales conversation is place where their trust can deepen. You need to be prepared in very specific ways, so that you can meet their needs, without getting flustered or overwhelmed.
2. Structure.
   These conversations are different than just hanging out with friends. While you don’t want to end up in an artificial script, there is a structure that supports an organic sales conversation, like your skeleton supports your body.
3. Heart.
   Effective preparation and structure just create an environment where you can show up fully. You also need to learn how to work through energetic stumbling blocks, so your heart stays present even when talking about hard things, like money and getting paid.

With preparation, structure and heart, suddenly the whole conversation is easy and fluid. Finally, finally your prospective clients, who have been wanting to say ‘Yes’ to you, can do so easily, with a whole heart.

Presenting:

The Sacred Moment

How to talk to potential clients with integrity and heart, and still get paid.

Two full, nourishing days of practical information, spiritual healing and exercises, and actual practice and implementation.

Are these the results you want?

• To feel calm, centered, and clear when you talk to potential clients.
• To stop getting stuck in the ‘I’ll think about it,’ doom loop.
• To have the right people say ‘Yes’ and willingly pay you, on time.
• To stop stumbling when talking about the price and payment.
• To have someone be eager to work with you, and not comparing how someone else is cheaper.

This is what I want you to have, too. It’s so much more fun to be in business, when you aren’t having to convince people.

“Working with you has helped me put my true self in an arena of business that I never felt comfortable in before. I am no longer stuck and my private practice and teaching is now flourishing.”
Eva Marie Peler, California

What is so hard about these conversations?

The reason why they are so hard, is because with the sacredness, comes a lot of vulnerability and intimacy. Yes, even if you are selling a product, there is a surprising amount of both intimacy and vulnerability on your part, and on the customer’s part.

This is why ’sales scripts’ don’t work that well. But, with so much happening, it’s also why pure heart-intuition can go awry as well. There is a structure that is needed, or it’s all too easy for you, your customer, or both to avoid that intimate, sacred moment of commitment.

To have a successful conversation, you need both the authenticity of heart and intuition, and the strength and clarity of structure.

“I spent most of the day after the Seminar in a flurry of writing ideas and practical next steps.”

Jennifer Hofmann
Salem, Oregon

“Just to give an inkling of an idea of what I got out of it, I want to share that, based on what I learned from the seminar, I spent most of the day after the Seminar in a flurry of writing ideas and practical next-steps. Nine pages worth. It was like having an extra self-guided workshop!

“On the practical side, I got tremendous clarity about my products/classes funnel, 1st journey marketing, clarity about content for my classes, clarity about what I need to get my website up and running… and today am transferring it all to my organizing system and a giant poster flowchart. Something in me loosened and unstuck all these areas I’ve been working on – even thought it wasn’t really part of the content!

“On the spiritual side, I gained trust and an embodied sense on the cellular level, of the precise moments that I need to source from the Divine. Mark modeled it, and then we got to practice it over and over again – noticing when I get off-track, swayed by my fear and need, feel depleted… It works. I don’t need to try so hard.

“There was an inaudible kerthunk the second day when I realized that this work I do is not from me – but through me from the Divine. I’m a servant – and that feels so right.

“It was content-rich and spiritually nourishing. And, unlike with other workshops I’ve attended, the insights I gained are getting put into use immediately.

“I’m so grateful to Mark and Holly and their helpers, to everyone who “showed up” in their authenticity and humanness. Thank you for being the face of the Divine. I hope this is the beginning of more to come.

“Love, ”
Jennifer Hofmann
www.inspiredhomeoffice.com

What we’ll be doing during the two days to get you both heart and structure.

Day One: Foundations
These sacred conversations don’t exist in a vacuum. There is so much going on, spoken and unspoken, that it’s much easier to keep your center and be effective if you are prepared. In the first day, we’ll be covering:

• Understanding what a “sale” really is, so you can stop trying to ‘make’ it happen, and instead be present with the heart of your customer.
• The timing of the Sacred Moment, to judge whether to speed up or slow down the process as appropriate, so you don’t lose the people who want to be your clients.
• How to craft a strong offer, avoiding client overwhelm, so that the offer sells itself out of good common sense as much as possible.
• Understanding your resonant price, and how to reach it, so you can trust it, and your clients feel good about it.
• The secret to Frank Sinatra’s success, which will keep you from losing the sale, after the client has already said ‘Yes.’

At the end of the first day, you’ll have the foundations in place, so your heart can be free for the actual Sacred Moment.

Day Two: The Sacred Moment
Now we get into the nitty-gritty of the conversation itself. External supportive structure, subtle unconscious energetics, and the authenticity of your heart. The second day we’ll be getting into:

• How to identify and care for your own neediness, so you don’t feel like you’re on the hunt, and ruin the conversation before you begin.
• Finding a place of both healthy humility and clear strength, so you can be on equal footing with your prospect– the only place a successful sale can be made from.
• The secret to focus so that your conversation can be full of heart, yet won’t wander all over the place, wasting hours of your time.
• Which questions and how to ask them, so that the clarity of the decision becomes obvious to both of you.
• The four arrival points of the Sacred Moment, so you don’t try pushing anyone faster than they need to, and yet you don’t have to be left on tenterhooks, wondering what happens next.
• Energetic diagnostics to find out where you go whonky, and how to heal it.
• What to do after they say ‘Yes’ but before they’ve paid, so you don’t unmake the sale after it’s made.
• Finally, what to do with ‘I’ll think about it,’ so you aren’t left in limbo.

At the end of the second day, you’ll have a profound understanding of the conversation, and how to move through it gracefully and effectively, and still get paid.

“I traveled more than 3,000 miles from Boston to Portland.”

Sarah Malik
Boston, Massachusetts

“I traveled more than 3,000 miles from Boston to Portland. And it was so worth it.

“The richest, thickest experiences from the workshop for me were crafting an offer and practicing the sales conversation. This was powerful because before this weekend I had been unable to craft an offer my own.

“Having the sales conversations is really hard for me because I have a big piece of my mind that questions whether I can really, really help people (no matter if I just helped someone minutes ago). Practicing the conversation showed me how I can create safety by really getting clear on where they’ve been and what their problem looks like and what they want now. This ties back into my desire to create offers that I really, really love and want to deliver.

“The coolest thing about these two experiences from the weekend is that they are inside me physically. And I can draw upon them.

“The two learnings I am savoring the most right now are first around neediness and second around a metaphor for understanding how to help clients.

“First, I learned a lot about neediness and how spiritually anorexic I am! Opening up and asking for help is not an easy one for me. I tend to be afraid that somehow something is wrong with me and I don’t want anyone to know – so why would I share my problem and ask for help when I don’t want anyone to know about my stuff!? Now part of my work is to bring back the feeling in corners of my heart, so that my brain can feel them and so that I can get what I really need. Just like my brain feels my stomach pangs.

“Second, I totally love this metaphor that Mark used about how the client is on a journey to some destination where they want to get to. And how many products and offerings look just like obstacles in the way. And how the key is to create a pathway for people instead. To create offers that look like pathways to where they want to go.

“I am so grateful to Holly and Mark and all who came. Thank you.

“With love, ”
Sarah Malik
Boston, Massachusetts

But aren’t seminars just about rah-rah B.S. that’s hard to do once you get home?

The truth is that many seminars are like that. They tackle big, huge topics that are hard to digest, and harder to implement without ongoing support.

This seminar is different. We’re talking about spending two full days looking through a microscope at the thirty-to-sixty minute conversation.

I wish I could teach this topic over the phone, but the profound depth of connection that we are trying to achieve means that some in-depth face-to-face time in the same room is critical to the learning process. The role-plays, the information, the insights will have you implementing what you learn the day you get home.

Even so, there is more support available. You will have questions come up after you leave. That’s why the Premium version of the seminar, for about 15% more, comes with a whole month of support afterward. Ask questions, explain situations, get feedback from me on the real conversations you are having.

I want you to end up feeling clear and confident. By the end of the two days, my intention is that you:
- Understand how a successful sales conversation can go;
- Feel clear about how to honor the inherent sacredness, and
- Feel nourished and inspired going back into your business, so you can be paid by more people who want to say “Yes” to your offer.

He almost “unsold” us.

Your customers want to say “Yes.” They do. They really do. Otherwise they wouldn’t have had a conversation with you in the first place.

One day I was talking with an electrician we wanted to hire. We wanted to say “Yes.” And yet, the way he was conducting the conversation with us– telling us way more detail than we could understand or take in– we felt unsure, nervous, and frustrated. He came very close to unselling us.

Luckily, because I teach this stuff, I could tell the difference between a bad job selling, and my sense of his competence on the job. I was right: he did an excellent job handling an electrical installation for us, even cleaning up immaculately after he was done. We were happy to hire him.

Your clients probably don’t have that kind of discernment.

This means that there are many, many people probably walking around right now, who wanted to be your client, and pay you, and who didn’t. What does that mean for them?

As importantly, what does that mean for you and your family? How many thousands of dollars in annual income just walked away? Not because you aren’t great at what you do, but simply because your lack of clarity and connection unsold folks who wanted to work with you. Ugh!

If what I’ve said resonates for you, you may want to join me in Portland for this Seminar.
(So… what’s involved?)

Okay, so here is what you get with this seminar.

•The Sacred Moment two-day seminar itself. Two days in Portland, at The Kennedy School, Thursday, March 25, and Friday, March 26, 2009.

Unlike many seminars I’ve attended, we’re planning these days so that you’ll come away full, nourished and energized, not exhausted and overwhelmed with information.

We’re going to be combining teaching, small group work, spiritual exercises, and my direct working with individuals, so you learn from many angles.

Portland Logistics

We’ll be meeting in McMenamins’ The Kennedy School. If you’re not familiar with this local Oregon group of facilities, McMenamins is known for transforming funky, cool locations into restaurants and hotels. The one we’ll be using used to be an elementary school and is located in a residential neighborhood- we’ll be meeting in the gym.

The Kennedy School is also a hotel- the classrooms have been turned into hotel rooms. There’s also a movie theater, pub, and restaurant all in the school. It’s a very cool and funky location.

It’s about one block from one of our favorite local grocery stores, New Seasons. And about five to ten blocks from the Alberta Arts district, which has cafes, restaurants and shops.

There are limited rooms available. If you want to stay in the hotel, contact them as soon as possible to book your room.

The two days themselves will be full, but with plenty of spaciousness. We’ll be meeting from 9am until 5pm both days, with about an hour for lunch, which is provided as part of the seminar.

• Bonus: Unedited mp3 recordings of the seminar.

Value: $500

There is no way to completely absorb everything that goes on in a live seminar. Luckily, you don’t have to. We’re recording the seminar, and you’ll receive the recordings afterwards, either in CD or mp3 as you request, to be able to review what happened for you.

And is it guaranteed?

The Guarantee of the Heart

A live seminar is a little different from a teleclass. There is a LOT of advanced planning that goes into making it a really successful and nourishing event for you. I want you to get the most out of the seminar that you possibly can.

Here’s how the guarantee works: If you attend the seminar, and hate it, we’ll refund any money you paid us for seminar tuition, no questions asked. Period.

But, the cancellation policy is slightly different. If you sign up for the workshop, and need to cancel, you can get 100% of any fees paid back if you cancel by February 25. Cancel after March 4 but before March 11, we’ll refund 90%. Cancel after March 11, two weeks prior to the seminar, we’ll refund 80%.

And, if the seminar sells out, the rules change. If, after your cancellation, we sell out our seats, we’ll refund your additional 10% or 20% deposit.

That’s fair, isn’t it? This helps us make our commitment to the seminar space, and the other arrangements we need to make.

And, as always, if you have, God forbid, an emergency in your family- a death, a severe illness, something truly an emergency, please talk to us.

best to you, and your business,
Mark Silver

“I can’t begin to thank you enough for your support through my dark night of the soul. My business has been so much more fun and at least three times more profitable by putting love first. I would like to continue working with you because your work is so valuable to me.”

Terri C, Washington

Here’s the whole package:

What’s Included
Two-day seminar in Portland. Thursday, March 25 and Friday, March 26, 2010
Premium Bonus: Recordings of seminar mp3. Listen again as many times as you like. Value: $500
Regular Price (after March 5, 2009)	$449
Early Bird Price (by March 5, 2009) (save $100)	$349
Note: Unveiling the Heart of Your Business is required. You can get it by clicking the link above.	Yes, register me for the Sacred Moment!
Want to pay in two payments? Just use this button. The first payment of $174.50 will be charged now, and the second of $174.50 will happen automatically, 30 days after the first charge.	Yes, register me, and I want to pay in two payments.

“I used to be in the seminar business, and I’ve seen hundreds of seminars given by the top people in the field. Your workshop is the best of all of them. Thank you!”
Ric Goodman, El Cajon, California

The Sacred Moment

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