A sale is a sacred moment.
At least, it should be.
It's true- you have to sell your product or service to stay in business. Unfortunately, most of us either hate selling and avoid it, or want to sell better and are mystified by the process. Maybe you stumble and cough your way through the sales conversation, or even worse, potential customers who are "interested" just seem to melt away.
With Mark’s support, by bringing my heart into the process in a conscious way, the whole experience has transformed. I feel so much more relaxed and comfortable when talking about our products with potential retailers. Our sales have increased 36%, and I'm not doing any of the cold calls I did last year. Our first quarter in the black! Jim Brosseau, Portland, OR
When you are selling what you love, your sales process has to be effective, but it also has to be full of integrity and love. It is possible, and it can be easier than you think.
Sales are easiest when they are the sacred center-piece to a comprehensive, sustainable, heart-centered marketing program. But no matter what's happening with your marketing, your sales can feel better and be much more effective.
Here are some places to start learning:
1. Past issues of the Business Heart ezine:
April 28, 2004, Finding Your Right Price, August 9, 2004, Everybody Pays, October 4, 2004, Stop Losing Customers After The Sale, January 27, 2005, The Sacred Sale, April 11, 2005, Be a humble equal or lose the sale.
2. Unveiling the Heart of Your Business
Otherwise known as The Guidebook, this comprehensive volume walks you through the practical and heart-centered details of developing a small business. Everything from money, to marketing, to sales, to structure. And, it's much more than the Guidebook, it's a whole learning package. Click here for details.
3. Organic Business Development Program™
Sometimes you just need someone to roll up their sleeves and get down in the trenches with you. This individual program provides in-depth, one-on-one custom support from yours truly, to move you rapidly into effective marketing, and handles other issues in your business at the same time. Click here for details.
"Selling" doesn't have to be a dirty word. It's simply that sacred moment when the business relationship shifts from simply giving to your potential customers, to a reciprocal relationship of each of you giving and receiving from each other.
Need more help? Try money (healthy relationship to money and profits), or marketing (attracting clients).