Some Serious Sufi Woo-Woo in Sales


by Mark
February 16th, 2010
15 Comments

When someone’s interested in an offer of yours and the two of you end up in a conversation, how do you stay connected to their heart and yours?

I was assisting in a class at the Sufi healing school I attended, watching a pair of students as one practiced connecting to the other in prelude to a healing session. The instructions had been to first find your own alignment with Source, then connect to the client’s heart, and then go into the healing.

When you’re talking to a potential client in a sales conversation, it is kind of like a healing. You don’t need to do the healing woo-woo, but the alignment and connection pieces are so important. How often does it happen when someone is talking and talking and the other person is tuning out, overcome by that “glazed eye” syndrome? If you lose connection with someone, you’ve lost the heart of what’s going on.

As I was watching this pair, a small smile crept onto my face. The one in “healer” mode was doing the classic “attempt-to-connect.”—leaning forward, hands outstretched, a curious strained expression on their face.

He was sincerely trying to connect, and it just wasn’t going to work like that.

Let’s talk about connection, shall we?

Connection Already Is

Everything is from the Divine, and everything returns to the Divine. As such, everything is already connected as part of the whole. In fact, “connection” implies that disconnection is possible, and it really isn’t. However, the illusion of disconnection is always available when we get too caught up in the materialist world around us and forget the existence of Source.

The experience of disconnection is a near-constant for us humans. For instance, I can’t clearly hear what my wife is saying to me from the next room. I’m talking to someone and I get triggered because I misinterpret their intention. My cat bites my hand while I’m typing, warning me to not rock his world.

Disconnection is painful, whether it draws blood or not. (Ouch! Rafi! Don’t bite, I’ve got to finish this article…)

Because the experience of disconnection is one of distance, a sense that something or someone is outside our reach, the seemingly intuitive reaction to connect is to reach out, physically, emotionally, or psychically. Often the reaching is completely in vain.

Reaching out can be exhausting. And it can be felt by the other person as a push, an invasion. It can also totally draw a blank, where the connection is as powerful as a spent match that’s been soaked in rainwater for three days.

Take a Cue From Your Senses

None of your five physical senses—taste, hearing, touch, smell, and sight—function by reaching out. They seem to at first blush, but they don’t. Although you may reach your fingertip out to touch a glass pane to check the outside temperature, the sensation of touch is a receptive one. Your finger receives the information from the contact.

Same with sight. Light waves bounce from the objects around you deep into your eyeballs where they land on your retina. Same with your nose, tongue, and ears. All the physical world’s information is coming in to you. You need to do nothing more thansit back and receive to be connected to your environment.

Your heart is a sensory organ as well, a spiritual sensory organ. It puts you in touch with the majestic, unseen mysteries around us. And neither does it reach out. It receives.

It’s challenging, confronting, to receive someone else’s heart into yours as connection. It requires vulnerability and humility. To do it this way means abandoning attempts to wear a mask and control or manipulate the situation. True heart-centered selling is a meeting of hearts.

This heart meeting is one reason that some people shy away from the sales conversation., It can be so vulnerable. That said, you don’t want to expose your deepest self inappropriately or in an unsafe manner.

But don’t worry. Thankfully there are Divine safety measures in place.

The Divine Veil

Source (the Divine, God, however you name the Isness) is the mediator between everything in existence. And the Sufi teachings tell us that the foundation of everything in the physical world is compassion and mercy. There is an innate Divine caring at work that cares for the hearts of everything in love.

What this means in practical terms is that the spiritual world is a safe place, and you don’t need to armor yourself against connections. By trusting Source and opening to receive the people around you, two things are true:

1. Your inner sanctum, your holy of holies in the most tender part of your heart, remains untouched. You know all of that talk in Old Time religions about God being a Jealous God? Well, it’s really just saying that this deep and beautiful place at the core of our soul is only for our connection with the Divine, and the Divine will not let anything in there that doesn’t belong there. You’re safe.

2. Because you aren’t reaching in to someone else, but just receiving what the Divine brings you, you won’t be accessing anything inappropriately. You won’t be violating other people’s boundaries or scavenging through the intimate attic of their heart. You can trust that the Divine will just bring your heart what is appropriate for you to receive, and nothing more.

It Really Works

At the Sacred Moment Seminar, we work with this kind of connection extensively, and the results are astounding. At one end we’ve had participants suddenly feel a deeper sense of intimacy and connection, and consequently trust, the moment one of them wordlessly started receiving the other’s heart.

And at the other end, in role plays during the Seminar, we’ve seen the person playing the prospective client feel so much trust and intimacy that they want to take several steps closer to the one playing the business owner. All without words.

It’s very sweet. So how do you do it?

Keys To Receiving a Heart Connection

• First, connect with your own heart.

That means taking a moment, right now would be a good time, to notice how your heart is feeling. And, no matter what is going on, notice that there is space. Upset? Worried? Stressed? It’s happening in your heart, and it’s already there. So there must be space for it. It must be okay.

Ahhh…

Now, in that space, ask the question, “Is love available even here?” Wait for the answer. Notice how your heart feels when it remembers that love is available.

• Who Do You Want to Connect With?

Notice who you want to connect with, whether they are in the room or not. Focus on them, and then… sit back. Relax. Open. Soften.

There’s an interesting thing you can do where you keep your awareness on the person while at the same time bringing your focus into your heart. I find it very helpful to stay in Remembrance, which is the Sufi practice of calling a name of the Divine into your heart, (as I describe in our free workbook, or other devotional practice that helps you bring awareness to the Divine as mediator of it all.

What do you notice in your heart? In the softness and openness of sitting back and receiving, what are you aware of about the other person? Let yourself be willing to be surprised, and trust it.

This does take some practice, mainly in trusting and letting yourself soften, reversing the years or decades of training we’ve all had to tighten up and outwardly grasp.

• Helpful Add-on: Bowing

In addition to just receiving the heart of the person, let your heart bow in service to this person. Become aware of how you don’t need to take anything from them, you just want to be in service to them as a manifestation of the Divine.

And then bow. You don’t have to literally bow, just let your heart bow. I know that may sound wacky (like the rest of this hasn’t), but I think you know what I mean. Yeah, that. Exactly. You’re doing it.

Attention: This Really Works

I love practical stuff. I love hands-on information and structure. And I also love that the physical reality around us is not the sum total of our existence. The Divine exists. The spiritual realms exist.

With some humility and trust, with some sincerity and practice, bringing this sense of connection to your conversations with potential clients will have a tremendous impact on your effectiveness. And it just feels darn good.

Let me know how it goes.

p.s. Seem like a lot to grasp from an article?

I teach this live, and people practice it together, and everyone, everyone in the room gets results.. We’re doing it again March 25-26 as part of the Sacred Moment Seminar: How to talk to potential clients with integrity and heart and still get paid.

The sales conversation is often treated like the unwanted stepchild in business, and yet there is so much possibility for healing and love in these conversations. Plus, it’s that moment where you get paid or you don’t.

It’s over two-thirds full already. Read about it, and if it speaks to you, join us. The Sacred Moment Seminar.

15 Comments... Care To Join Us?

  • Karen J says:

    Good Morning, Mark!

    As usual ~ perfect reminders of things the heart already knows, but the brain has buried…

    Connection = opening to receive, not reaching to ‘take’ …
    Like meeting a dog who doesn’t know you – you’re far more likely to get a friendly reaction by putting your hand out, palm up, and waiting, than by trying pat his head!

    Bright Blessings!

    Karen

  • Amber Jean says:

    Your sincere open spirit centered message was especially timely for me today. Karen’s comment is an extra dose of clarity.

    Thank-you Mark!!

  • Judy Murdoch says:

    Glad I’m not the only one whose cat bites them from time to time. I always worry that I must be doing something wrong for my sweet little kitty to bite me.
    Judy Murdoch’s lastest post: Some Serious Sufi Woo-Woo in Sales


  • Dick Carlson says:

    I’ve got a little folded-up sheet sitting on my lap while I type, so kitty can sleep there. Otherwise, my lap is at an angle to the floor. And kitty falls asleep, slides off, and uses her claws to stop the fall.

    I make a noise much like “Woo-Woo!” but very loud, and usually involving naughty words. Then I head for the band-aids and antibiotics.

    Open heart, covered lap. My life is in balance.
    Dick Carlson’s lastest post: I Want A Content Management System!

  • Daniel Dollin says:

    Hi Mark,
    For me this has been the best blog you’ve written. I love it! It is also good timing as I have been considering these very themes over the last 2 weeks, following some feedback from clients that I can be quite distant! All the time I felt like I was trying so hard to get connected and to “do the right thing”. And I’ve been getting a bit confused with it all.. Trying, trying, trying. Then… WHAM in comes some clarity and sense courtesy of your good self. I feel much clearer now about the business of love and connection in a very practical way. It doesn’t seem woo-woo to me but perfectly sensible (but then I’m not so hard nosed).
    So thanks for this.
    Daniel

  • Mark says:

    Woo-hoo! It looks like it’s a woo-woo love fest here in businessland. Glad it’s working for you all.

  • Larisa says:

    Hi Mark,

    Just want to say mine was one of the hearts you connected with when writing this article. Really, really what I was needing to hear/be reminded of today.

    Thanks.
    Larisa’s lastest post: Sensations: Speaking the Secret Language of the Body

  • Annette says:

    Great great post! I especially like the cat references and replies!
    But seriously – this is important and timely information. It does seem as if someone is pushing against you when they ‘try’ to reach out.
    Being open works wonders.
    And with cats, too.When mine realized I reacted
    ‘no big deal’ when they’d start to slide, they stopped trying to embed those claws into the closest thing – -namely me. Now they just kind of slide or roll, secure that I will either scoop them up or the floor is right there.

  • Iyabo Asani says:

    Wow, reading your post was like reading a love letter.

    Thank you for the very important work you are doing.

    I, like you, teach these principles and live by them.

    I believe that the marketplace is crying out for this information. The work you are doing to spread this “love” is very important.

    My heart bows to yours.

    Iyabo
    Iyabo Asani’s lastest post: What is Your Great Story?

  • Deirdre says:

    Your post definitely spoke to my heart and reminded me of what I am here to do. Never having met you, I am none the less pulled to come to the workshop because of the trueness of the energy that flows through the words.

    • Mark says:

      I’m so glad it resonates so strongly with you, Deirdre. Believe me, these teachings had a huge impact on me, too, when I encountered them.

      I would be delighted to see you at the workshop. Let me know if you have any questions.

      peace
      Mark

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