Attracting Clients™
The six keys to successful, fun, effective marketing.
The biggest challenge you probably face in business is attracting clients and customers. You already love what you do, but when you go to market yourself, you aren't making the sales you could. This threatens your dreams, your business, and your survival.
I used to struggle with marketing, too. I've done it all: hundreds of cold calls, flyering, advertising, pleading and begging. And, I've sat frozen, too. None of it worked very well, and I struggled and struggled.
Marketing can be both a real gift and effective. If you have your heart open and full, and you kow how to ground it in a customer-focused way, your marketing can feel great to you, great to your prospects, and make the numbers, too.
Unfortunately, it's all too easy to get caught between your heart and all the action you think you have to do to make it work. Yet, with the right guidance and support, you can have an open heart, the right marketing structures, and a full, profitable, abundant, fun business.
There are six keys to successfully marketing your business. Learn them and you will gain a fundamental understanding of marketing, where to start, and what really works to make your business thrive. Ignore them, and you will struggle, wait, and hope.
-
In just 90 minutes you will learn:
- A fundamental understanding of what attracts people to you.
- Why talking about you and what you do doesn't work, and what to do instead.
- How to write your core marketing material so you attract in people who want to buy.
- Understanding the "three journeys" a potential client makes to being your customer, and the essentials of the three marketing plans you need for each step.
- How to stay nourished in your marketing, so you don't burn out.
"I shared my homework with several people outside of class. A friend asked me how much I would charge to help her. Another friend begged me to give her a price to come over and help her, too. Then someone called to ask me if I would coach someone else in this same area! This really works!" – Christine S., Virginia, 12-week Focus on Marketing participant.
-
What we'll cover during the class:
- What makes you attractive and eliminate competition. It's far more improtant for you to understand your uniqueness and how to access it, than it is to study the "competition."
- How attracting clients really works. Most people misunderstand what marketing is and what it is for. This insight will completely transform how you approach your marketing, and your business, into a much healthier and more abundant form.
- Why you don't talk about you and what you do, and what to talk about instead. Most people understandably get stagefright with marketing, because they don't know how to talk about themselves, or don't want to seem pompous. Great! You aren't supposed to talk about yourself. I'll show you what to talk about instead.
- Keys to a successful "tag line" or "elevator speech". There are a couple of critical ingredients you need in order for your tagline to answer the question "So, what do you do?" effectively, in a way that opens up conversation, and invites a closer connection.
- Understanding who you are talking to, and what is the most appropriate approach. This insight alone will save you hours of struggle, and help you avoid the "glazed-eye" syndrom when you are talking with potential customers.
- How to move forward into the future, without leaving potential clients behind. How many times have you met someone who was potentially interested in what you offer, but then they faded away, never to be seen again? I will share some of the secrets of maintaining relationships with folks like that, until they are ready to become your client.
You already have the seeds of success within you. In most cases, you just need some internal fine-tuning, and concrete skills and knowledge with it to see those seeds bloom.
I have spent years accumulating information on marketing from the best people in the field. I can't teach you everything I know in only 90 minutes, but I can give you the golden nuggets that will stop your struggle in its tracks, and get you pointed in the right direction. Applying even two of these six keys can mean the difference between profitability and struggle.
Only $99 for the two-hour audio class on CD and pdf workbook.
Click here to order.