Is Opt-In an Evil Gimmick?
In a post yesterday someone I respect highly, Chris Guillebeau wrote an engaging, passionate post on Why People Hate Marketers. In it, he laid out a whole bunch of things about marketing that I totally agree with: marketing is about trust and building relationships. That using scarcity marketing to push people and manipulate them doesn’t […]
Luddite Offline Marketing
In our community The Business Oasis, Tenter Kate Jones (that’s what we call people who hang out in the forum- “The Tent”) posted the following, and I asked her permission to share it on the blog, because I loved the point she made, in this internet-mad world. So, without further ado, here’s Kate: Luddites, in […]
The How and Why of Wrestling Your Inbox to Zero
Have you ever ended up TWO weeks behind in answering emails? An inbox full of missed opportunities, deadlines, and people you care about left with the sour taste that maybe you don’t like them. Not good for business. Very good for encouraging an unhealthy sense of guilt, shame and pressure. The high tide in my […]