Five areas where your business needs consistency
Just the other day I received a private message in Facebook from a friend, “Hey, come back!” You see, I hadn’t shown up in social media (except in my client groups) for about a week. I then posted this in the Awarepreneurs Community: “Does anyone else, like me, go in and out of being on social […]
Video- Example of a $7 bonus
I was facilitating a coaching call for our Foundations1: Clients and Money program, and one of our participants, Monica, was asking about using discounts to get new clients. I talked about the challenges in using discounts, and instead suggested using a bonus. And then, some days later, something from Monica arrived in the mail… Check out […]
The Yellow Legal Pad 90% Solution
This article is by Heart of Business practitioner Jason Stein. Giving free presentations is one of the quickest ways to grow your business. Unfortunately, it can also be one of the quickest roads to burnout. I can still remember back when I started my coaching practice. Knowing how important exposure was to growth, I connected […]
The Most Common Missing Ingredient From Transformational Offers
This past weekend I went to a general meeting for 350PDX, the local chapter of the climate change activist organization founded by Bill McKibben and others. My teens, twenties and my early thirties were filled with activism, and the last 10 years or so, not so much. Now that our boys are just about 5 […]
The Simple Fix for Most Marketing Mistakes
A client was asking me about how to present his next offer, because something had shifted with the dates, and he was struggling with how to frame it so that he felt good about telling people about the change. Whether you have dates that shift, a change in price, or something else to tell your […]
Facing the Ick Factor of Asking Others to Promote You
Awhile back I had a client who was relaunching for the first time after taking a couple of years to recover from a high-octane coaching program he had participated in. One of the biggest parts of a well-done launch is asking others to help promote it. Unfortunately, for many of us the ickyest (is that […]
5 Places to Stop Trying to Do It All At Once
If I haven’t already mentioned it, let me tell you that I am a 5-planet Virgo, a 1 on the Enneagram. And if that means nothing to you, it adds up to a controlling, detail-obsessed, type-A, overworking perfectionist. It’s taken years of spiritual practice, healing and sheer cussedness, but all of that has calmed down […]
Something I Have To Tell You About Marketing
I’ve been fielding some questions from folks about the Momentum course, and I’d like to answer a couple of them before digging into the topic for today- “Something I have to tell you about marketing.” Q: How far along do I have to be/how big an email list/etc, etc do I need for the Momentum […]
Pulverized Into Compelling Marketing
Quick Note from the Heart: I had a day this week of feeling absolutely pulverized, but in a good way. “Pulverized” is the word I use for one of the flavors of spiritual surrender I sometimes get put into. It’s where I can’t do anything from my self, I can’t push, I can’t “make” anything […]
Raising Your Prices Without Breaking Your Heart
As 2011 comes to an end, business owners everywhere start thinking the same thought… “Should I raise my prices for 2012?” It can be an agonizing question. You want to be paid an amount that feels good and supports you well, but you also don’t want to alienate people or shut down your business. And […]