Keys to Attracting Win-Win Strategic Alliances

January 17th, 2010 by Judy Murdoch · No Comments

The marketing strategy that will get you faster and farther than anything else put together is developing strategic alliances with other businesses so you can promote each others products and services.

Unfortunately many business owners sabotage their efforts by writing self-centered proposals which turn off prospective alliances looking for equitable win-win partnerships.

Here’s how to show prospective allies that you’re interested in a trust-based, mutually rewarding alliance.

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Tags: Business Relationships