Comments on: The Uphill Climb of Creating Products http://www.heartofbusiness.com/the-uphill-climb-of-creating-products/ When you want to make a difference, but need to make a profit. Fri, 30 Jul 2010 23:28:44 +0000 http://wordpress.org/?v=9261 hourly 1 By: Bonnie McFarland http://www.heartofbusiness.com/the-uphill-climb-of-creating-products/#comment-232 Bonnie McFarland Wed, 11 Jul 2007 22:08:15 +0000 http://heartofbusiness.com/wordpress/2007/06/26/the-uphill-climb-of-creating-products/#comment-232 Hi, Mark! I've just this week completed and launched my first product, "Turning Down the Volume: How to quiet your inner critic so you can create a life you love." Here are my thoughts so far re re lessons learned. 1) It's enormously time-consuming. Again and again, it would take more time than I'd thought it would. 2) Start small. My package ended up with a 60 page workbook, an audio, a 15 part follow-up system, and two other documents. I think I would have been better off to be less thorough. Unfortunately "thorough" is my middle name. :) 3) Make it an iterative process between writing the landing page and creating the product so one aspect can inform the other. 4) You need allies. Support from my Master Mind group, the Tent, friends, and my husband helped me with both the practical and emotional aspects. Can't imagine doing it on my own! Warmly, Bonnie Hi, Mark!

I’ve just this week completed and launched my first product, “Turning Down the Volume: How to quiet your inner critic so you can create a life you love.”

Here are my thoughts so far re re lessons learned.

1) It’s enormously time-consuming. Again and again, it would take more time than I’d thought it would.

2) Start small. My package ended up with a 60 page workbook, an audio, a 15 part follow-up system, and two other documents.

I think I would have been better off to be less thorough. Unfortunately “thorough” is my middle name. :)

3) Make it an iterative process between writing the landing page and creating the product so one aspect can inform the other.

4) You need allies. Support from my Master Mind group, the Tent, friends, and my husband helped me with both the practical and emotional aspects. Can’t imagine doing it on my own!

Warmly,
Bonnie

]]> By: Mark Silver http://www.heartofbusiness.com/the-uphill-climb-of-creating-products/#comment-234 Mark Silver Tue, 03 Jul 2007 13:06:08 +0000 http://heartofbusiness.com/wordpress/2007/06/26/the-uphill-climb-of-creating-products/#comment-234 Hi Chris, Yes, pre-selling will give you a lot more information than your friends ever can. You'll also get conflicting advice from your customers- asking them to buy is the only straight-forward advice you'll get, because there can be such a gap between what people want to do, and what they can actually follow-through with. I wrote another article about: <a href="http://heartofbusiness.com/articles/2006/Dec20.htm">Why your customers lie to you.</a> I look forward to your product, Chris! Anything I can do to support you in making it happen? Hi Chris,

Yes, pre-selling will give you a lot more information than your friends ever can. You’ll also get conflicting advice from your customers- asking them to buy is the only straight-forward advice you’ll get, because there can be such a gap between what people want to do, and what they can actually follow-through with.

I wrote another article about:
Why your customers lie to you.

I look forward to your product, Chris! Anything I can do to support you in making it happen?

]]> By: Chris Garrett http://www.heartofbusiness.com/the-uphill-climb-of-creating-products/#comment-233 Chris Garrett Tue, 03 Jul 2007 07:52:41 +0000 http://heartofbusiness.com/wordpress/2007/06/26/the-uphill-climb-of-creating-products/#comment-233 I'm just about to pre-sell a product. My biggest problem is judging the market, I get lots of conflicting advice from friends. Pre-selling will tell me what the actual demand is :) I’m just about to pre-sell a product. My biggest problem is judging the market, I get lots of conflicting advice from friends. Pre-selling will tell me what the actual demand is :)

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