Is it really possible to have your website
grow your business?
(Is there a way to create a website that actually brings in business, while avoiding hype or strong-arm tactics?)
If you do have a website, it’s probably sitting there, looking pretty. You’ve put your heart into having your site really reflect who you are… so where are the customers?
Or maybe you’ve been putting off creating a website in the first place. It seems as if there are so many decisions to make: what it needs to look like, what to write on which web page. How do you figure it all out?
And, will it really open the door to new business? Is all that trouble really worth it? When you look around the internet, it seems as if the only websites that bring in paying customers are full of hype or else they look kind of antiseptic and corporate.
Question: How do you create a website that is authentic to you, and still opens the door to new business?
The secret to getting a door open.
For a door to open easily, it obviously needs well-oiled hinges, and something to move the bolt out of the way, like a door knob. Those things make the door open easily, but they don’t actually open the door.
A door gets opened when someone wants to open it. Sure, the door needs to work- but there needs to be some connection to the person standing in front of the closed door. Some reason why he or she would want to turn the door knob and step over the threshold into your business.
A good website can be a real doorway into your business. But, whether it’s one that people want to swing open on well-oiled hinges, or a door rusted shut from disuse as people pass it by, depends on these three things:
- The words you write.
Your website is talking to people- people who might (or might not) become your customers- so what do you say? Connecting to these people heart-to-heart, with the right content, is critical. - Design.
Design makes your website a solid door, that won’t fall apart when you look at. Think of doors you know- either too imposing, or too ramshackle, and they don’t appeal to you. You want design that matches your content. - Strategy.
The perfect content, with the perfect design, still won’t open if the hinges are on crooked, or squeak. A huge number of the business websites out there are basically just virtual brochures. To be effective, your website needs strategies that open your customers up to a larger picture. Otherwise, it’s just another pretty door, with an empty room behind it.
When you have all three, the party spills out the door onto the front lawn…
When you can connect heart-centered content, solid design, and effective strategy, you might as well take the door off it’s hinges, to make room for all the people coming through.
Early in 2004, my website was not much to look at.
Although there are a lot of factors in the success of a business, I have to say that getting a website, and website strategy, that worked was a huge key to the door. Since then, I’ve gone from ‘getting by’ to having a business that brings in five-figures a month, entirely through the web.
That’s right; I don’t chase new customers. The Heart of Business website naturally invites new people into the party. And, I’ve successfully taught the same lessons I’ve learned to people in my marketing classes.
Introducing a unique perspective into creating a website, for you as a spiritually-minded person in business:
This package integrates heart, practicality, and experience in a way that will really help you use the web to succeed in business.
What I’d like you to experience:
- A sense of confidence and clarity in what to do with your website.
- To see your website working for you, in building a list of interested potential customers.
- To be able to get a working website up affordably, with a few weeks of focus.
What Creating Heart-Centered Websites covers:
Understanding Strategy
It’s not enough to just have a website- you have to also understand how to get people to your website, and, almost more importantly, what to do with folks after they visit your website.
- The five roles of your website, and how it supports you in being more genuine with customers.
- What a website can’t do, and where it needs support.
- Understanding how many different ways, and different times, someone interacts with your business before they purchase, and where the website fits into that process.
- What is the ‘Internet Trinity’ and which of the three is part of your website- and which isn’t.
- What are reasonable prices to expect to pay to have a website designed and launched- how much is too little, and how much is too much.
The Basic Eight
There are eight web pages that nearly every website needs. Many websites are missing some of the crucial ones. And, even in the ones they do have, they are missing crucial components that help your visitors connect with the authentic you, and the most powerful parts of your business.
- Which webpages are essential, and which ones are you just wasting your time on.
- The real purpose of the home page, and what simple elements make it up.
- How to write a powerful bio page, and why, without coming off as conceited.
- Using your web pages as a critical method to truly understanding your business, in ways that you never have before.
- How to help the many different kinds of people whom you could work with, all feel welcome on your site.
- The importance of urgency, and how to help people to act more quickly, without hype and without manipulation.
Autoresponders
What in the heck are autoresponders, and how do they work? Even for those who already know and use autoresponders with their websites, most are missing out on the true power of the autoresponder, and how to use it to create deeper heart-connections with your website visitors (which creates more business.)
- What is an autoresponder, and why is your website useless without it.
- What are the uses of an autoresponder, and how does it make life easier for you, and more wonderful for your web visitors.
- One of the most effective, but least common, ways to us an autoresponder, to help create closer relationships with your best customers.
- The features you absolutely need to have when you go shopping for an autoresponder service.
- What situations do you not want to use an autoresponder, that are worth your precious individual time to handle.
Your Products and Services
Talking about your products and services can be a place where you ignite curiosity and connection… or put people to sleep. How do you write about your products and services in a way that truly connects to your best customers?
- How to structure a products overview page… and where to lead them next.
- A ‘quick and effective’ approach to an online sales page.
- How much, and how little, to say about your products and services.
- How to screen out people who aren’t really interested, so you only have to deal with sincere prospective customers.
- An introduction to the ‘landing page’ – what is it, why is it so important, and why you don’t want your first-time visitors to see one.
Website Design… and the Designers Themselves
It seems there are a hundred million website designs out there, and hundred thousand designers to go with them. What elements of design help, and what hurt? And, how can you tell a ‘pretty’ designer who looks good but wastes your money from an effective designer who can actually help your business?
- What is an ‘element’ and how do you keep them from confusing your visitors.
- How important is design, and why. When you can skip spending a lot of money on a fancy design, and where it is critical to invest.
- How do you select a good website designer, one that won’t break the bank, but will actually help you build your business.
- How to be free and independent of your designer after the website is built- so you can make simple changes yourself, without waiting for someone to get back from vacation, and without an hourly charge every time you want to change a workshop date.
- Critical points about color and fonts- what messes people up, what feels good, and what’s easier to read and connect with.
Now your website can actually help your business grow.
No need to master arcane web architecture. This product will bring clarity and ease to the toughest part of your website: the content. Easy to understand, heart-centered, with straight-forward steps and plenty of examples. You can jump in and make your website work for you!
Plus, there is more than just the book itself.
Bonus #1
Audio class excerpts on key points
Value: $199
I’ve spent hours teaching on websites and strategy in my marketing classes. Often, the inspiration of teaching in class brings out ideas, perspectives, and different ways of presenting the information that just don’t show up in a written book. These 3 hours of audio will make a huge difference in how you learn, and apply, the material.
Bonus #2
A Solution to Overwhelm Audio Class + workbook
Value: $49
When you are trying something new, overwhelm can be a frequent visitor. However, overwhelm doesn’t have to be paralyzing. This class teaches you the spiritual reasons for overwhelm, where it comes from, and how to remove it from your experience, so you can get things done in a sane manner, effectively, without hurting yourself.
Premium Bonus #3
Heart-Centered Websites Examples
A book of actual websites using this approach, with comments.
Value: $99
Additional examples of how people like you have already implemented the ideas in this product. Although there are examples in the book itself, to put too many examples in broke up the flow of the writing. I decided to create an entire additional pdf, with many examples of different pages, emails, and strategies. With these different examples, you will see the many different ways people combine their unique and authentic voice, into the structures and elements I’m teaching.
Premium Bonus #4
Heart-Centered Websites Critiques
Critiques of existing websites that aren’t working, and why they don’t.
Value: $250
Learning happens as much by what doesn’t work, as by what does. The website critiques here are from actual websites- a pdf of pages, with my comments as to what needs to change, and why. To purchase a website critique from me costs $500. In this book you get several critiques, with some of the most common mistakes present, where you can see for yourself where your website isn’t working, and why.
How many times have you been forced to listen to bad rock from the 80′s while on hold?
Many small businesses try to put in systems that truly help their customers, but don’t… quite… do the job. Those systems are necessary, because a small business owner just can’t be everywhere at once. And yet, must those systems cause unnecessary pain to the customer?
How long are you going to wait before your business has effective 24-hour support?
That’s what a website is: 24-hour support. You’ve probably been contemplating getting a website, or redesigning your old one, for months, if not a year or more. The fear of making your customers face the Muzak has probably been one of your stopping points in actually following through. Meanwhile, many, many people who could use your help aren’t listening to the Muzak, but they aren’t connecting with your business, either.
Your customers, and your business, deserve better.
Please allow yourself to rest into the support provided by Heart-Centered Websites. Your website can be a joy to read, and be effective at bringing in customers. Stop procrastinating, get guidance and support to create a truly effective, heart-centered website for your business.
So, here it is:
| Regular | Premium | |
| Creating Heart-Centered Websites Complete guide, in PDF format, worth $150. |
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| Bonus: Audio excerpts 3 hours of marketing class excerpts on websites, worth $199. |
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| Bonus: A Solution to Ovewhelm Audio class + workbook, worth $49. |
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| Premium Bonus: Heart-Centered Websites: Examples, worth $99 |
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| Premium Bonus: Heart-Centered Websites: Critiques, worth $250 |
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Value
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$398 | $747 |
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Prices
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$159 + shipping (digital delivery AND hard copy version shipped to you) | $179 + shipping (digital delivery AND hard copy version shipped to you) |
| The prices are at their lowest right now. If what you’ve read really resonates with your heart, why wait? |
Click here to order the regular by itself. |
Click here to order the Premium with the Critiques and Examples. |
Heart Centered Article Writing: $95 |
Click here to add Heart-Centered Article Writing to your order. |
Click here to add Heart-Centered Article Writing to your order. |
Just to make it super-safe for you, I’m offering you a complete and generous guarantee:
The Backwards and Forwards Guarantee.
I really hate receiving money from people when they aren’t happy with what they get. So, I’m offering you a Backwards and Forwards Guarantee-
If, after you have Creating Heart-Centered Websites in your possession, you aren’t happy with it for any reason whatsoever, then:
1. I will pay you Backwards. Ask me, and I’ll refund 100% of the money you paid for Creating Heart-Centered Websites..
2. You pay it Forwards. On your honor, I’ll ask you to then pass your copy of the product on to a friend, colleague, organization, distant relative, whomever- someone you think might like and use it to their benefit.
Nothing’s simpler. You get your money back, and you get to be generous with someone, which always feels good. Plus, if you let me know what you didn’t like about it, I’ll give you a recommendation for a book, author, website, or other resource that might suit you much better.
I’m really wanting you to get the help, no matter where it comes from.
Still on the fence?
Ask me any question that is in your mind or in your heart about this package. I want you to make a decision that is right for you: