Note: The principles and spiritual teachings I’ll be offering in this course are the same ones I’ve taught for years in our extended Opening the Moneyflow course. Although Opening the Moneyflow gives you months of in-depth support to put it all into action, it’s also a big commitment. With this Momentum course we’re able to make these teachings more accessible to more people at a much, much lower price. The combination of these ancient spiritual teachings with good-hearted business sense can bring a much-needed healing to the world of marketing.
Of course some folks decide they want to delve deeper into the teachings and receive the support of the Opening the Moneyflow course after taking Momentum.
Past participants commented freely on the course, unedited. Catch their comments here.
Next course begins October 18, 2011. If you miss it, the next course won’t be until 2012.
Does bringing in business feel like running on square wheels?
(Is there an easier, smoother way to bring in clients and income without compromising your heart or your values?)
Believe me, you aren’t alone in asking these questions.
Although caring, love and doing fantastic work are fundamental to a successful business, it’s still true that square wheels just don’t roll. Knowing and implementing certain things about marketing and business just makes the process easier.
But where to learn it? There seem to be a million places to learn about business, yet much of what is said feels “off” in some way. Either too gross, or too insincere, or too simple, or too mechanical. Can you learn and implement effective business and marketing tools without losing who you are?
It seems as if that shouldn’t be so impossible, to make a decent living helping people. It’s not impossible at all. But it does take something.
What It Takes
In 2009 I spoke to a room full of Pilates instructors, surrounded by all kinds of fancy Pilates equipment. It was obvious that these instructors care deeply about what they do and are great at doing it. So great that their head trainer has been the go-to Pilates person for Cirque du Soleil when they perform in Portland.
I bet you’re like that, too—really good at what you do.
Here’s the thing: their Pilates students, even the Cirque du Soleil troupe, probably won’t ever be anywhere near as good at the practice as their instructor. Simply because it’s not their thang.
Thankfully, they don’t have to be. They just need enough Pilates know-how to support their body and their health. It doesn’t take tens of thousands of dollars and advanced practitioner training, but it does take some time, money and effort to make Pilates work for them.
Business Is the Same Way
Being in business for yourself is not rocket science. But neither is it “three easy steps to six figures” or whatever else the guru-of-the-day is shilling.
It’s not enough to just learn a paint-by-number process; what if your next business situation doesn’t fit the paint-by-number? It’s not enough to learn just one great tactic in business, because as great as it is, it only handles part of the job, and even if it works, it doesn’t mean your business works.
You don’t have to learn as much or as thoroughly as a business teacher. But like the Pilates students, you need enough to be effective. But, enough of what?
The Big Picture-Nitty Gritty Combo
Of course, when your business really needs to get going, you’re aching to just get to work and make it happen. Unfortunately, if you just “do stuff,” it can mean you miss important pieces, like building a bridge without including the middle section.
This is why, at Heart of Business, we recommend establishing three foundational parts to a business-building approach:
- Capture the Big Picture. If you understand the different parts of business and how they fit together, it becomes much easier to know where to focus and how much to do. When you can see the Big Picture, you can evaluate whether your business is floundering, because you’re doing something wrong, or floundering because you’re doing it right but just missing an important piece.
- Get to the Nitty Gritty: This is where you actually get stuff done. Writing an effective article (but how?), or networking with influential people (but how do you approach them?), or having that conversation with someone who maybe wants to hire you (but what do you say?).
- Open Your Heart. Despite what the productivity gurus say, it’s not just about getting stuff done. Your heart is aching to understanding how each component of your business can nourish you and those you care about. It doesn’t matter how effective at bringing in money something is if you end up hurting yourself or others in the process. The spirit and heart of business means that what you learn, apply and use in your daily business life is not just effective, it contributes to the healing of all those concerned.
When the Big Picture, the Nitty Gritty and the Heart are all working together, you have a more than fair chance of really seeing your business work. What’s more, you’ll have a foundation that you can grow with.
Three Journeys to an Ongoing Flow of Clients and Money
The one big intention I have for you with this course: to ignite a love and understanding of business that allows you to move into true momentum.
What I’m Hoping For You By the End of the Six Weeks
- An understanding of the big picture, so you know what might already be working in your business, even if clients aren’t showing up, and what pieces you need to put in place or adjust.
- That you implement at least one nitty gritty thing each class, so that you have a minimum of what’s needed to make your business start to work well.
- An open-heartedness about business, so you’re excited and inspired to learn and grow, rather than just forcing yourself to do it because you have to.
- Clear next steps for yourself, whether it’s taking a next program with us, or someone else, or a whole bunch of do-it-yourself, that you know where you need to focus next, and have that clarity to work on it.
Notice that I’m not promising you a six-figure business in six weeks? Or a full client load? No over-bloated promises. Heart of Business has been around for ten years, and we’ve seen thousands of people work with our materials. Sometimes you’re in a place to make a major leap, and other times you’re taking the steps to just get your feet under you.
We do know that if you open your heart, learn the Big Picture, and apply the Nitty Gritty, you can’t fail to make progress.
What’s In the Course
Class One: The Tender Art of Niching
Tuesday, October 18, 2011, 1-2:30 p.m. pacific.
The Big Picture: It’s not about making things too small, it’s getting clarity about who you are talking to. I know people with email lists and blog readerships in the thousands, even tens of thousands who have a devil of a time selling anything, because they just don’t know who they are talking to.
On the other hand, folks with relatively small followings are building respectable businesses because they are clear.
The Practical: You’ll learn the Who-Who-What, one to two sentences that beats the pants off of any “elevator speech,” and the Customer-Focused Story (CFS), which is a five-paragraph template for how to create a message that connects in a very grounded and heart-centered way with your clients. With your CFS written, all your other written marketing material becomes MUCH, MUCH easier.
The Heart: You’ll come to understand how your marketing message itself can be a healing for those who encounter it and to bring that intention to the process of your communication.
Once you have a sense of who you are speaking to, it quite naturally leads you to think about how you are going to connect with them, from the heart…
Class Two: The Spiritual Container
Tuesday, October 25, 2011, 1-2:30 p.m. pacific.
The Big Picture: There are five surprising qualities that successful business owners have: vulnerability, creativity, trust, sovereignty and patience. Key is seeing both the role spirituality has to play in business, and the role business has to play in spirituality.
The Practical: Using the template of Divine Qualities to access true guidance as opposed to the sometimes-fallible “gut instinct” for decision-making and goal-planning.
The Heart: Well, heck, this segment is all heart, isn’t it?
With your spiritual container, and access to your internal guidance, in place it’s time to get out there and find the people who need you, which is where we go in class three…
Class Three: Heart-Centered Networking
Tuesday, November 1, 2011, 1-2:30 p.m. pacific.
The Big Picture: How do you bring new people into your business? How far do you let people come in at first? You’ll learn where the initial contact fits in and how important it is.
The Practical: You’ll learn the basics of how to make connections with folks, and the practical side will include how to use social media like blogging, Twitter and Facebook, as well as more traditional (gasp) face-to-face meetings.
The Heart: You’ll learn about appropriate intimacy, the spiritual quality of patience, and how to handle distance and rejection in a spiritually nourishing way, because sometimes people don’t respond to what you’re offering.
It can be awkward meeting someone new and not knowing what to do next, and having free, or even paid, content to give them is a key element in making marketing pain-free. So let’s step into class four…
Class Four: Creating Content
Tuesday, November 8, 2011, 1-2:30 p.m. pacific
The Big Picture: You’ve been told to blog or write a newsletter, or both, as a marketing tool. You’ve also probably thought about creating an information product or three. The core of all of these is effective content. How do you create content that people read, remember and recommend? Many people tell you to “just be authentic and use your own voice.” Well, sure, that’s important. But it’s not enough. What truly makes content compelling?
The Practical: The ingredient that keeps writer’s block at bay, and how you keep your content in bite-sized interesting chunks. You’ll learn it within the context of the effective elements of compelling articles.
The Heart: The spiritual teaching here is about transmission and expressing your authentic voice as a connector versus the deeper presence of your heart and how not to confuse the two.
You’ve got the heart, you’ve got the content, you’ve got the connections, now let’s see about turning them into paying clients, consistently, ethically, beautifully…
Class Five: Selling
Tuesday, November 15, 2011, 1-2:30 p.m. pacific
The Big Picture: Not to put too fine a point on it, but you can be doing all kinds of cool things, and if nobody is writing you checks, handing over credit cards, or passing stacks of bills to you, your business isn’t really working. How does selling really work, without manipulating, feeling gross, or otherwise bending your heart out of shape?
The Practical: How to set a price that feels good to you, as well as the all-important moment of how to shift from talking about them to, “uh, you know, asking them if they are, uh, y’know, wanting to maybe, possibly hire you, but it’s okay if they don’t?” Except without sounding like that. 
The Heart: You’ll learn how a sale is not a transaction, and what’s really going on when someone decides to hire you. This teaching will help you to accept your right price, even when your price is higher than you yourself could pay.
The key to Momentum is now to keep up the first five classes consistently, in a sustainable manner. Which is where systems and structures comes in…
Class Six: Systems and Structures
Tuesday, November 29, 2011, 1-2:30 p.m. pacific
(Yes, we’re skipping the previous week. U.S. Thanksgiving.)
The Big Picture: How in the heck do you get it all done? What typically happens for many people is a flurry of marketing effort, some clients come in, you focus on handling the clients, and meanwhile what brought those clients in goes into hibernation. The clients finish, and you’re in famine mode after the feast. This segment is about how systems and structures ease your workflow, keep your business running, and yet also support your heart and self-expression.
The Practical: Gain actual tools and services, online and offline, that are well-suited to a one to five person business, how to use those tools, with screenshots and step-by-step instructions. Also, a clear guide on when not to use systems so that you don’t end up breaking trust with folks.
The Heart: The spiritual teaching here is about the interaction of spirit and physical form, and how they support one another. Understanding the critical importance of structure to our spiritual development can bring a healing approach to the necessary systems of business.
With these six segments, you have the Three Journeys to an Ongoing Flow of Clients and Money.
Why Three Journeys?
Marketing is divided into three journeys:
In the First In the First Journey people have to meet you and your business and decide if they like you, trust you, and whether you can help them. Rarely, though, are they ready to buy right off the bat.
In the Second Journey they have to get to know you and see if you are solid. Plus, they are waiting for the right timing. This stage can happen quickly or it can take awhile. At some point, your right clients step into the Sacred Moment of the Sale, and make a purchasing decision.
Finally, the Third Journey is when your raving fans are sending folks they meet into your First and Second Journeys.
It’s all about appropriate intimacy. For the client and for the business owner, each Journey in marketing requires something different. If you don’t have all the Journeys in place, or know where a client is in the Journeys, it’s like having a bridge that’s missing a section. It might be a great bridge, but a missing section means your best clients just fall through the cracks, er, gaping holes in your marketing.
Is That Everything?
It’s everything that will be in this course. And it’s everything you’ll need to know to bring in clients and have your business run more smoothly.
If you’re serious about your business, I’m guessing you’ll want to delve deeper into one or more of the course segments after this course is all over. Maybe immediately, maybe weeks or months or a year from now. Maybe in January (hint, hint, our yearlong program to be announced later.)
That’s okay, because when your business is truly sustaining you, that means it’s bringing in tens of thousands of dollars a year or more, and it’s right and appropriate to invest in helping it to grow and develop.
Our intention is to get you really practical, actionable, and spiritually nourishing business training to make things work. Here’s how.
How the Course Works
Because We Really Want You To Start Experiencing The Results You Want, We Have Five Ways To Make This Material Very Effective For You.
We know that as inspiring as these seven call-in sessions will be, there is so much more you can do to make these teachings produce real and substantial changes in your business (and emotional!) life. So we’ve arranged five additional resources that will help you get the most out of Sacred Selling.
First: “MP3 Player Friendly” Downloads That Make Accessing Specific Topics Easy
It can be difficult to revisit material in an audio course when you have to search through a 90-minute file, trying to stumble upon the part that was most important for you. We understand that, and so we’re making it very easy on you to find what you’re looking for fast.
Each of the class sessions will be split into multiple tracks, by topic, so you can listen to exactly what you want without wasting any time. We’ve also made each segment “MP3 Player Friendly” by adding ID3 labels to the files, allowing you to see the segment names and durations in your iPod., iPhone, or whatever program you use to listen to your music. (Additionally, you can play the tracks directly from the member’s area if you don’t wish to download them or just want to pop in for a quick listen.)
With each session’s recordings split into easy-to-digest tracks, you will be able to listen to the meditations, discussions and exercises as often as you need. Because we’ve invested in professional-quality recording equipment, you’ll be able to easily understand everything that’s being said without straining through “fuzz and buzz.”
So even though the course runs for only two months, you’ll be able to revisit, absorb and enjoy the teachings as often as you want to, for the rest of your life.
It’s worth mentioning the recordings are not your standard teleconference audio. I use over $1000 of audio gear to ensure that participant voices are clear, and that my voice as the instructor is near studio quality. No telephone buzz here.
Second: PDF Workbook With Class Content And Exercises
While many people love to learn by listening, we understand that others prefer to savor their learning experiences in print format. If that describes your learning style, you’ll be pleased to know that every class will come with a PDF workbook you can read, print and write in at your convenience.
The downloadable workbook will contain each teaching and exercise, fully explained and ready to be acted upon (or patiently sat with, if need be).
If you’re a “reader,” you’ll love having these workbooks at the ready. And if you’re an audio learner, these PDFs will help you revisit and enjoy the content at those times you can’t get to your computer or music player.
Third: An optional “Buddy System” That Gives You Safe, Compassionate Support When You Need It Most
One of the most powerful components of the course is the buddy system, where you will connect with other participants between each of our group meetings for compassionate support in going through the exercises and assignments.
Instead of just learning information, you will gain an entire supportive community to cheer you on through your most challenging business issues. We won’t let you fall down!
Many participants say this is the most profound part of the class.
We’ll be giving you a detailed guide for how to work with your partners based on years of facilitating partner exercises.
Question: Just how does the partnering thing work?
Answer: Everyone who opts into partnering will be divided into three geographic regions to help lessen time-zone differences. As the course begins you are given the names and contact information for the different partners you are assigned for each week of the course. You then schedule with each other to meet between classes to support each other in the partner assignment.
Fourth: Weekly Check-Ins To Ensure All Your Questions Get Captured
We don’t want any of your questions or concerns to fall through the cracks during this course, so you’ll have access to online forms you can use to “check-in” before every class, recording your experiences, your challenges, and any questions you might have.
It may sound like “homework,” but the process of checking in is a powerful, results-generating exercise. It ensures that you take the time to reflect on what you’ve learned during the week, allowing it to sink in more deeply.
As the course progresses, you’ll have all those questions answered. Here’s how.
Fifth: A Big “Q&A” PDF To Answer Everyone’s Questions
With so many participants connecting, awakening and asking important questions throughout this course, it will be impossible to answer everyone’s questions during the calls themselves. They will get answered though and you’ll receive responses to the questions you personally have (and other’s questions you didn’t realize you needed to hear about as well).
Each week in your check-ins you’ll be asking any questions that have come up for you. I’ll collect the questions and answer them in writing, distributing all of it (with all identifying personal details removed) in a PDF each week.
Questions that are similar, I’ll bring together and answer collectively. Unique questions that come up, I’ll answer in-depth. And you’ll get all of them.
With Seven Powerful Teaching Sessions and Five “Make It Stick” Resources, You Can Finally End Your Sales Stress and Experience Your Own Client-Enrollment Breakthrough
(We hope you’ll join us before the seats sell out)
Here’s the bottom line: I want you to make a difference in the world, and impact the clients you are supposed to impact! to work! If I can escape from the horror of ineffective cold calls to an incredibly effective enrollment rate, you can too. With the support and well-blazed trail this class offers, you can do it much more quickly than I did. You already have the seeds of success within you. Your strength and abundance is in your heart. You have wisdom and clarity waiting for you, once your fears and assumptions and misunderstandings are peeled away.
If What You’ve Read So Far Feels Good In Your Heart, Then I Invite You To Jump In With Us
Whoa, Nelly! Can I Keep Up?
Yes, it’s a great deal of stuff. Yet, we’re designing this course to not be overwhelming, Remember that each course segment has one key idea, and only a small handful of things to implement.
Someone emailed me to ask how many hours I thought it would take each week on top of the actual classes to get the most out of it. I told her, “Between two and umpteen million hours.”
Meaning, you’ll have the 90-minute class itself. And then you’ll have the material repeated and expanded in written form, and sometimes with additional, optional, audios. If you opt-in to the partnering you’ll meet with your partner for an hour or so during the week. Finally, you’ll be implementing what you learn.
The minimum you’ll want, in addition to the 90-minute class, is about two to four hours each week, so you can meet with your partner, and so you can implement something.
My real intention here is not that you get everything implemented, but that you understand the big picture of what’s needed, and that you get something done each week, so you have a stake in the ground for all the different areas you’ll want to continue to develop.
The real win is I want you to have a love of business ignited to carry you into the years that your business and you will be together. That way you’ll have plenty of time to implement what you learn.
Can you imagine what it would be like if you really understood and loved how your business worked, and it was joyful and nourishing to help it grow? Jump on in with us, and you’ll be on your way.
| What’s Included |
Core Class
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Premium
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Dates: Oct 18, 25, Nov 1, 8, 15, 29 (skipping Nov 22), 2011 Time: Tuesdays, 1-2:30 p.m. pacific |
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 High-quality mp3 recordings of class cut into tracks available the same day. Never miss a class! |
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| Additional material every class–workbook, articles, screen shots, interviews with other experts, whatever we’ve got coming. |
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 Partner exercises for one-on-one help, with a detailed “How to work with partners” guide. |
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 Check-ins before every class, that gives you the support to reflect on and integrate what you’ve learned. |
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| Questions collected from your check-ins, to which I give detailed written answers, all put in a pdf and distributed to every participant. (All personal or identifying details will be removed from the question.) |
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| Examples from our past clients. |
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  Private individual session with one of our Heart of Business practitioners, Jason or Yollana. This is a business-focused session to work with your marketing issues and needs. |
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| Regular Price (Can be paid in three monthly payments.) | US $650 | US $800 |
| Purchase in One Payment |
One single payment US $650 |
One single payment of US $800 |
| First payment now, second payment automatically charged in 30 days, third payment in 60 days. |
One payment now of US $216.66, then two additional payments of US $216.66 automatically charged in 30 days and 60 days. |
One payment now of US $266.66, then two additional payment of US $266.66 automatically charged in 30 days and 60 days |
Jump back to the top so you can see what it’s all about.
Best Yet–An 83.3% Total Guarantee (83.3%?)
It’s very important to me that this class helps you get where you want to go. You can decide, for any reason, up to one year after the end of the class in October, 2011 that the class didn’t work for you and you want a refund. But there are some conditions.
And the 83.3%? The class works, but only if you attend and follow-through. If you complete 83.3% of the class: attend (or listen attentively to) 5 out of the 6 classes, show up for 5 out of the 6 partner exercises, and complete 83.3% of the assignments, and you are still unhappy with the results, then we’ll be happy to refund any tuition you paid toward this course.
Is it finally time to permanently change your relationship to business? If so, please join me.
Best to you, and your business,
Mark Silver