Customer Service: Keeping the Dogs at Bay
This week I’ve been musing on customer service, and how to care for both ourselves and upset customers. After more difficult adventures with MCI, and then hearing about one client’s breakthrough around dealing with an angry client of her own, it seems to be in the air. But first, a story. I’m back after an […]
Testimonials: Giving by Asking
One of the most challenging things in the realm of marketing that I watch people run up against is getting testimonials from clients. Why should you get testimonials? Well, on the side of your business, they are extremely powerful. Good, honest, authentic, clear, specific testimonials build your credibility, show that you actually have done what […]