[Video] Facebook advertising with integrity done easy.
A topic that comes up repeatedly as a way of promoting your business is social media advertising. However, for many solopreneurs or microbusinesses, several things are missing. One thing is just the budget! To make more traditional so-called “funnel” based advertising work, it takes a LOT of money, experimentation, and commitment. Often weeks or months […]
What if the funnel was just wrong?
Hey there, As long as I’ve been around marketing online, and that goes back into more than 17 years, marketers have talked about “the funnel.” But… what if the funnel was wrong? What if the only way people made a funnel work consistently was through manipulation? What if… Take a look: What’s been your experience […]
Five areas where your business needs consistency
Just the other day I received a private message in Facebook from a friend, “Hey, come back!” You see, I hadn’t shown up in social media (except in my client groups) for about a week. I then posted this in the Awarepreneurs Community: “Does anyone else, like me, go in and out of being on social […]
Manipulation, a big breath, and a podcast (not in that order)
Big changes the past month, so today’s a short one from me. Awarepreneurs, founded by my friend and colleague Paul Zelizer, explores the intersection of social justice, business, and mindful practices. Recently he interviewed me on the topic of “Why marketing is so hated.” I really enjoyed the conversation with him. And I’ve really enjoyed […]
The reason your offer isn’t selling is… your offer
The reason your offer isn’t selling is… your offer We’ve been talking about the challenges in bringing in clients and money, without compromising your integrity. Thankfully, you don’t have to break your heart for your business to work. We’ve discussed about skills that don’t look like skills , and why it’s so painful to tell […]
Why marketing is hated – with examples of manipulation
Why marketing is hated — with examples of manipulation Once upon a time, there was very little marketing needed. If you were the village blacksmith, or healer, people came to you. If you were a farmer or craftsperson, the extent of your marketing was going to market, and literally showing up at the marketplace. It […]
[Video] Two Forces in Marketing
(I tied my own bowtie for the first time ever. See there, in the video below? I don’t think I’ve ever worn a bowtie before, let alone tied one. Who knew?!?!?) To the point… I was recently thinking about marketing and the two different forces that I’ve seen play key roles in my and others’ […]
Curiosity at the Bowling Alley Networking Event
Steve Mattus is our Director of Education, Community Manager, and also a skilled Heart of Business practitioner who works with clients. I’m very introverted and a highly sensitive person (HSP) and so going to traditional networking events, for me, has a long history of being incredibly distasteful and nauseating. Blah. Yuck. No thanks. I’d rather […]
The surprising challenge in becoming visible
Updated 2/3/21 I’ve written about networking from the heart before. Here, and here, and here. However, there’s another piece that I’ve worked with clients quite deeply, and it’s the challenge around “becoming visible.” The whole being visible piece can be vulnerable, and even scary, for many people. It often comes up just when someone is […]
When your energy drops and just can’t market
Here’s a really common dynamic: you’re getting ready to put something out there, like a new way of presenting your work, or a workshop, or a new product, or even your business as a whole. Then, the getting-ready involves gritting your teeth, pushing frantically, and doing a lot of high-energy “marketing” tasks to get the […]