Learning New Things Without Losing Who You Are
While facilitating a variety of sessions recently, I’ve had volunteers up at the front of the room with me while we’ve worked through their business challenge with everyone watching. One woman, who was struggling to have enough clients in her business, brought my attention to a tension between “coaching” and “teaching” which has a real […]
Saying Goodbye to An Old Friend
I’m writing this from a really cute AirBnB studio in Victoria, British Columbia, where I’m presenting at the Bellyfit Summit in a few hours. I love Victoria, and Canada in general, which isn’t really a surprise since I live in Portland, Oregon, which happens to be Canada’s 11th province (or so I’ve been told.) In […]
A Mystery Guest in a 3-Legged Chair
Last week I said I’d introduce you to our mystery guest, and I’m good for my word. After going through a very rigorous and hard-to-choose process, we finally hired our Director of Marketing. Marketing is a really hard position to hire for because it touches at the core of who we are at Heart of […]
Getting Killer Testimonials from the Heart
Testimonials, or as they are sometimes called, case histories, can be amazingly helpful, or bland and boring. Unfortunately, if you just ask clients for testimonials, they often do come out bland, if you get a response at all. It’s not your client’s fault, they your need support! What’s more, clients usually love to be interviewed. […]
How to Escape from Glass-Empty Negative Clients
Someone recently asked, “Negative people make me sad. You really have nothing better to do with your time? Many seem stuck almost intentionally as a way of not showing up. I’m really interested in helping them step into a better place. But it takes action on their part. I guess that’s the real question. How […]
Meandering out of the Multi-Week Business Blues
I was on a call with some folks in the Heart of Business community recently, and nearly every one of them mentioned that there were two things that happened at the same time. One was that they landed in a multi-week experience of depression, funk, the blues… The second was that they dropped their daily […]
Back to the Source with Guided Remembrance
This time of year is often full of extreme busy-ness. Either the crazy busy that comes with trying to tie up all the loose ends from the year, or the anxiousness that swells from trying to get a head start on the next year. Or both. At the same time, it seems as if something […]
"I Wonder" About the Economy, the Bail-Out, and Small Business Opportunities
One thing I’m absolutely sure of: there is always more fear available if you want it. I don’t want to belittle what’s happening on Wall Street here in the US, with widening global implications, and it’s just plain stupid to put on a happy face and believe that nothing is going to change. However, please […]
From Attractive to Safe Marketing
On Friday I wrote about why trying to create attractive marketing can lead you down the path to hype, and how marketing really needs to be safe. A kinda weird thought, I know, but check out the post, and it should become clear. As always, feel free to argue with me. 🙂 But, that’s in […]